Customer Service Analysis Of Easyjet And Ryanair Tourism Essay

Customer Service Analysis Of Easyjet And Ryanair Tourism Essay In reality, an industrys set of characteristics define its own success factors. Different industries will thus have different success factors. In service industry, however, cost and customer service are the major factors that companies compete for. With cost the firm aims to create added value by delivering same benefits as its competitors, but at a lower cost. Customer service is to deliver great service to exceed their expectations. It is the service experience that builds reputations and expands business, or destroys reputations and contracts business (85words). In airline industry, customers demand varies. In the past, most customers travelled in luxury airplanes. British Airlines (BA) is a good example. BA provides great services and travellers had no choice to pay high cost. Today, definition of airline has been changed with the presence of low fare carriers. Air travel is no longer luxury and everyone now can fly at affordable price. The key objective of low fare carriers is to reach the market at a lower cost and to provide the services to large segment. EasyJet and Ryaniar are two top low fare carriers in Europe with different operation strategies. Traveller who look for low price and if comfy is not a factor, Ryanair could be a good choice. Traveller who is in budget and looking for convenience, EasyJet is the best choice. Low fare is a distinct order qualifier in low cost airline industry. EasyJet is the second largest low fare airline service provider behind Ryanair, expanding rapidly since its establishment in 1995. Operating from its Luton headquarters, it carries around 40 million a year with a growing fleet of over 180 aircrafts. Today, EasyJet employed over 7,300 people and flies to over 500 routes including to European, North African, and West Asian countries. (207words) Task 3 Travellers are attracted to different attributes, termed as performance objectives. Travellers with budget control will likely to use either EasyJet or Ryanair; both offer a competitive low price. Ryanair claim an average  £34 per 600km, EasyJet claim  £45. EasyJet is not as cheap as Ryanairs, but travellers have an option to travel at different times on the same day. EasyJets options are more visible and easier to understand compared to Ryanair. However, cost is not only the basis they can compete. This brings to another objective, dependability. EasyJet flies to both primary and secondary airport with high frequency. Flying to main airport is to provide convenience, secondary airport to avoid delays, high turnaround and cut operating cost, and high frequency per day is to enable travellers to choose suitable scheduled flight and load more passengers. Ryanair only flies to secondary airport to keep cost low with minimum flight frequency. Following this is flexibility. In theory, it refers to the ability of EasyJet to offer a wide variety of services to their passengers. With the increasing demand of business travellers who are under budget control, EasyJet is the right option who serves the market with quality services. EasyJet is now serving both, leisure and business travellers, which Ryanair do not have. Low cost, high dependability and flexibility in providing their services are the main competitive factors identified in this study. To differentiate EasyJet further, EasyJet is good in innovation. Corporate customers are now for the first time able to view and make reservation through Global Distribution Systems (GDS), business.EasyJet.com. With such service, there is no change to either EasyJet`s business model or its unique pricing structure. Unlike Ryanair, they innovate their service to cut operating cost but at the same time to charge every single service offered to their passengers. The different the way they innovate their services can distinctly distinguished between the two. Innovation is the EasyJets order winner.(319words) Task 4 From the above, EasyJet has their own competitive factors over their main contender, Ryanair. However, EasyJet values in no frills, care and convenience, low cost concept and to keeping costs low requires high assets utilization and high efficiency in every parts of their operation. There is no reason for travellers not to use EasyJet as their main carrier. (58words) Task 5 In theory, innovation is any new idea or getting ideas from already existing ones and redesigns it to make it work better. It is what keeps EasyJet moving forward and to succeed in its competitive environment. Speedy Boarding Plus is the latest EasyJet innovation to give their customers more choice and flexibility. This new facility builds on the success not only providing passengers with the opportunity to board a flight first and have a wider choice of seats but also offer them a dedicated check-in area compared with Ryanair innovation to cut cost without considering their passengers convenience. This could be seen in their plans to cut costs by making fliers perch on stools with seatbelts around their waists. Ryanair wants passengers to stand onboard so the budget airline can squeeze more people. EasyJet aimed to offer more convenience to passengers while keeping the cost as low as possible. EasyJets innovative deal with Business Travel International (BTI), which is a leading travel management company, will give access to their booking inventory and certain back-office systems. This will help increase EasyJet`s penetration into the lucrative corporate travel market. Also, the innovation of a new technology called AVOID (Airborne Volcanic Object Identifier and Detector) which would be mounted on a planes tail fin, will allow pilots to detect dangerously high levels of ash and to avoid violent thunderstorms. This new technology will prevent a repetition of the blanket bans on airspace that brought havoc to millions of passengers across Europe in March and April. (272words) Task 6 Low cost Leadership Strategy EasyJet is adopting a low cost leadership strategy a strategy that allows them to provide services at low price than their competitors. This was identified as EasyJets order qualifier. Low cost concept can be derived from high asset utilization and high operating efficiency (Figure). At EasyJet, the aircraft flies 11 hours a day, four hours longer than BA while the pilots fly 900 hours a year, same as Ryanair, but 50% more than British Airways. EasyJet provide convenience to its customer through direct sales of ticket through the company website, www.easyiet.com. This gives their known consumers no hesitation about booking online and choice is offered 24 hours a day, seven days a week and reductions are offered for booking on the web. Passengers are also given the best fare available on each flight which is quoted one way. This means that the best price for the most convenient flight can be obtained both ways, optimizing the round trip cost for the passenger. This compared with the inflexible pricing and ticketing structures offered by conventional airlines. (223words) Supply Chain It is also identified that EasyJet is adopting a bidirectional supply chain as well as outsourcing strategy (Figure ) in their attempt to cut cost. EasyJet acts as an agent to travellers while outsourced many of its services and goods from suppliers. Services such as aircraft maintenance is oversee by SR Technics, Network Infrastructure to enable the online booking is managed by Alfred McAlpine, and In-flight magazine is provided by Ink Company. Gate Gourmet is responsible for the supply of all food for onboard purchase, duty free products, and crew meals. Both bidirectional and outsourcing strategies helped EasyJet to focus on their core operation and help them to cut their cost.(111words) Quality Service EasyJet make use of value-based approach to quality in terms of cost and customer service. Customers may accept low quality service for a lower price compared to BA where customers are offered great quality service for a higher price. EasyJet offers quality service to its customers by targeting both leisure and business travellers. At EasyJet, the checked in baggage charge is slightly higher than Ryanairs, at  £22, but travellers are allowed 20 kilos of baggage. In addition, EasyJet has no specific weight for hand luggage. EasyJet also charge a booking fee, but this is per booking, rather than per person, as in the case of Ryanair. As for business travellers, they are allowed to check-in and board earlier without charge. Ryanair do not offer such services. At EasyJet, online check-in is also available to all travellers with no fee but Ryanair charged  £5 per traveller. More business services are summarized in table __. (153words)

Pliny the Younger

This letter was written by Pliny the Younger to the Emperor Trajan while he was serving as the Governor of the Roman Province of Asia Minor during the time frame 111 through 113. This letter was written after Pliny had his first interactions with the Chirsitans. This letter seems to have been written as a letter of concern, asking the Emperor for guidance on how to handle legalities of his interactions with Christians. This concern was seen in his opening statement to the Emperor, It is my invariable rule, Sir, to refer to you in all matters where I feel doubtful; for who is more capable of removing my scruples, or informing my ignorance. †1 In my opinion, I believe that Pliny is clear in his communication to the Emperor. â€Å"I am unacquainted not only with the nature of their crimes, or the measures of their punishment, but how far it is proper to enter into an examination concerning them. †2 This statement to me, clarifies his concern of the religion, in whether or n ot the practice of Christianity is unishable. This letter signifies the importance of the changing world and the concern of how to handle those changes. I think that Pliny voiced that concern throughout this letter. He seemed to have been disturbed and unaware of how to handle these changes, and, if in fact these changes could be punishable; as this was not the way of the Roman beliefs. This was put clearly toward the end of Pliny’s letter, â€Å"This contagious superstition is not confined to the cities only, but has spread its infection mong the neighboring villages. †3 In summary, I feel that this letter is of significant concern and is an interesting account into the history of how Christianity was observed and dealt with in the Roman Empire. Bibliography Pliny the Younger. The Letters of Pliny (Caius Plinius Caecilius Secundus): Book 10, Letters 97 and 98, Translated by Melmoth, Revised by the Rev. F. C. T. Bosanquet, 1905. http://wadsworth. com/history_d/special_ features/ilrn_legacy /wawc 1c01c/content/wciv1/readings/pliny. html

Feminist Literature Is Greatly Represented English Literature Essay

Feminist literature is greatly represented in the two narratives, Sweat, by Zora Neale Hurston and Strong Horse Tea by Alice Walker. Females in society have it much harder than work forces, in world ; females still make 70 cents of a dollar that work forces make. It is a battle for adult females everyday in the universe. Feminist literature, as the name shows, is based on the values of feminism, and refers to any literary work that centers on the battle of a adult female for equal chance, and to be acknowledged as a human being, before being shed into a gender stereotype. Not all these plants follow a consecutive attack towards this end of para. It is merely through such media that adult females alleged a alteration was possible in the manner they were professed in society. Alice Walker wrote many narratives. She was born on February 9, 1944, in Eatonton, Georgia. She was the youngest kid of eight siblings. A scholarship pupil, Walker went to Atlanta ‘s Spelman College for two old ages and so reassigning to Sarah Lawrence College in New York. After graduating in 1965, she began her calling as a poet, printing her first book in 1968. She early exhibited an consciousness of her forebears in the Harlem Renaissance, redacting a aggregation of the Hagiographas of Zora Neale Hurston. Zora Neale Hurston was born in Notasulga, Alabama ; no existent day of the month of birth even exists. She excessively is a kid of eight siblings. Hurston published her first narrative while a pupil at Howard. In early 1925 she moved to New York, geting with â€Å" $ 1.50, no occupation, no friends and a batch of hope † ( 377 ) . She shortly became an of import member of the Harlem Renaissance, a group of immature black creative persons, instrumentalists, and authors who sought â€Å" religious emancipation † for African Americans by researching black heritage and individuality in the humanistic disciplines. Although sex/gender systems differ cross-culturally, most known societies have used and still utilize sex/gender as a cardinal structural rule forming their existent and conceptual universes, normally to the disadvantage of adult females. Hence feminist bookmans argue that gender is a important class of analysis and that manners of cognition which do non take gender into history are partial and uncomplete. Feminist literature is known by the features of the feminist motion. Writers of feminist literature are identified to appreciate and do clear the differentiation between sex and gender. They think that though a individual ‘s sex is programmed and natural, it is the gender that has been created by humanity, along with a finical penetration about gender functions. Gender functions, they consider, can be changed over clip. The preponderance of one gender over the other is a frequent impression across about all societies, and the world that it is non in favour of adult females is a cardinal, yet obvious, trait of women's rightist or adult females ‘s literature. Here, it is argued that a figure of societies that does non give channels of larning and cognition to both genders equally are non a absolute and nonsubjective society. â€Å" In Search of Our Mothers ‘ Gardens: The Creativity of Black Women in the South ( 1974 ) † by Alice Walker is a great representation of feminism but besides the African American adult females. It is said that these adult females in the early mid-twentiess became more than â€Å" Sexual objects † , in today ‘s society, that stereotype is still about, work forces look down at adult females and looking at adult females like a piece of meat. This quotation mark from â€Å" In Search of Our Mothers ‘ Gardens: The Creativity of Black Women in the South † â€Å" Black adult females whose spiritualty was so intense, so deep, so unconscious, that they were themselves unaware of the profusion they held. They stumbled blindly through their lives: animals so abused and mutilated in organic structure, so dimmed and confused by hurting, that they considered themselves unworthy even of hope. In the selfless abstractions their organic structures became to the work forces who used them, they became more than ‘sexual objects, ‘ more even than mere adult females. † ( Walker 2380 ) This quotation mark can demo that this is how adult females can be perceived as in others eyes. For many old ages it was a punishable offense for African Americans to read or compose, even worse for African American adult females. Life was n't easy for African American adult females yet they kept traditions in their household. The narrative, Strong Horse Tea, by Alice Walker is a dramatic, strong narrative. Rannie Mae Toomer ‘s infant boy Snooks is deathlike ill with pneumonia and whooping cough. Rannie ‘s neighbour, Sarah, tries to carry her to utilize some place redresss to seek to acquire Snooks better without a physician. Rannie is waiting for white medical specialty ; she believes that a white physician will come through the storm that is brewing outside her shaft. The forenoon that Snooks was really sick, she met this mail bearer who she wanted him to convey a physician but he sent Sarah, Rannie ‘s neighbour back over. Finally Rannie listened to Sarah and went out through the lightning and boom to roll up this strong Equus caballus redress. She is determined to salvage Snooks, even as Rannie faux pass and slides through the clay to return with the â€Å" tea † that Sarah needs, the reader is told that Snooks ‘s frail external respiration has already stopped with the boo m. The concluding paradox is Rannie ‘s usage of her leaky plastic shoe to catch the â€Å" tea † and her sealing the cleft by keeping her oral cavity to the toe. All at one time, ignorance is exultant, and Snooks is dead, even the mail bearer is perceived as to be â€Å" nescient † because he does n't understand that Rannie wanted a white physician to be sent to her house. He alternatively delivers Sarah once more to her shaft for her place redresss, the mail bearer does non cognize that Rannie denied Sarah one time earlier. Ignorance is a large subject to this narrative. Alice Walker frequently writes plants in which a black supporter, normally a adult female, is caught between black and white civilizations and surely becomes the victim of both. At her best, Walker neither indulges in polemics nor seeks to blame ; without a uncertainty, here, as third-person storyteller, she distances herself from her characters and allows the narrative to state itself. The consequence of this method is similar to high calamity. The reader of â€Å" Strong Horse Tea, † for illustration, knows that the white physician will non come, that besides Sarah will decline to assist one time Rannie has rejected â€Å" enchantress ‘s redresss † or that Sarah ‘s assistance will likely come excessively late. What comes as a daze is the monstrous shame to which Rannie submits in arrange to make what she awfully hopes will assist her kid. Here, most of all, Rannie ‘s straightforward artlessness comes into its sharpest focal point. Hurston ‘s narrative â€Å" Sweat † depicts an opprobrious and selfish hubby, Sykes. Deliah, Sykes married woman, has taken physical, emotional, and verbal maltreatment from Sykes for more than 15 old ages. Sykes treats his married woman as a grouchy adolescent treats his female parent: with little regard, but still anticipating to be wholly taken attention of. Positively, Sykes has some kind of mother-complex, even preferring large adult females to the skinny Deliah. Though his kept woman is described in an unattractive visible radiation â€Å" a hunk uh liver wid hair on it † ( Hurston 378-87 ) , it could be that Sykes finds bigger adult females attractive because he associates soft curves with a motherly figure. All the same, Deliah does look slightly at bay in her state of affairs because of her race. The work forces in town talk about Deliah and Sykes, to the full cognizant of how he has beaten her for their whole matrimony. Not one of the gossipmongers refer ences to assist Deliah, or naming the constabulary on her behalf. The one thing that works as a impermanent bar against Sykes is when Deliah threatens to name â€Å" the white folks † on him. Would Deliah hold felt as powerless against an opprobrious hubby had her character been white? I think so. Any adult female who takes physical maltreatment for 15 old ages might experience as though she had no other pick but to take the maltreatment for the remainder of her matrimony. However, this warrants studies: A Deliah does look slightly stuck in her state of affairs because of her race. Symbols are current in the narrative, every bit good, extra stressing the narrative ‘s subjects. One of the chief symbols in the work is Delia ‘s perspiration. First, perspiration is the rubric of the narrative, which suggests significance. Delia ‘s perspiration could be viewed as symbolic of all of the difficult work she ‘s done and all of the old ages of fighting she has been through. Her perspiration is a existent reminder of the unsmooth life she ‘s lead. Likewise, another frequent symbol in the narrative is the serpent. In the opening scene of the narrative, Sykes scares Delia with a bullwhip because it looks like a serpent, and he knows that she is scared of serpents. The serpent besides becomes the cardinal constituent of Sykes ‘s secret plan alongside Delia and finally the tool of Sykes ‘s ain expiration. The serpent could typify Sykes, Delia ‘s newborn strength, immorality, or destiny, among other possibilities. â€Å" Sweat à ¢â‚¬  is a short narrative loaded in significance, a narrative of happening strength, redemption, and of karma stuffing a blow. The echt feel as a consequence of the linguistic communication adds an excess bed of command to the relation of this brief but influential narrative. In a short narrative unfavorable judgment by Jelena Krstovis, she talks about Alice Walker and all of the plants she has done, but in the positions of feminism in Alice Walkers ‘ short fictions it is widely known that Walker has â€Å" sympathetic portraiture of predicament of African American adult females. The diverseness of societal fortunes and interior deepness of her female characters have prompted a general reevaluation of black muliebrity among literary and cultural critics. For illustration, they have analyzed Walker ‘s intervention of feminine consciousness in theoretical footings refering female subjectiveness and black individuality development. † ( Krstovis 247 ) It is decidedly shown through Walker ‘s work that she shows female subjectiveness ; in â€Å" Strong Horse Tea † a subject that is described is ignorance of Rannie. Believing in white medical specialty did non assist her babe, Snooks. The ignorance of Rannie being so obstinate, if she had non been so closed minded and listened to Sarah, Snooks may hold been alive. Thomas J. Schoenberg and Lawrence J discuss Zora Neale Hurston ‘s literature in their short narrative unfavorable judgment, Zora Neale Hurston 1891-1960 ; they province under the subdivision Critical Reception, â€Å" Observers have asserted that these and other narratives reflect Hurston ‘s attitude toward racism: she refused to concentrate on the restrictions of the Black experience, alternatively stressing the creativeness and imaginativeness of African Americans and observing her Black cultural heritage. Other critics have explored her word picture of the African American battle with economic subjugation and the relationship between work forces and adult females in her narratives † ( Schoenberg, and Trudeau 42-165 ) It is really true in Hurston ‘s narrative Sweat that the relationship between Delia and her hubby is opprobrious and Delia battles for 15 old ages ever being abused, physically and emotionally. Delia ‘s perspiration is demoing the battle that she goes through on a twenty-four hours to twenty-four hours footing. Though a batch has changed in today ‘s clip, from the narratives of Zora Neale Hurston and Alice Walker, but there is still a cardinal moving ridge of feminism, the company of which one can feel all over the universe. While in the urban scene, adult females have about been known their dues, in the rural scene, adult females are still expected to populate by the stereotypes spread by society. Even in the urban milieus, though adult females have achieved a batch more than society has given them recognition for, they are still expected to carry through certain functions and stereotypes that have been the â€Å" norm † for centuries. Feminist literature of diverse periods will portray different demands and different wants beneath the horizon of feminism. The functions of girls, married womans, and female parents in literature will maintain neutering, and so will their necessities and beliefs. The impression of gender equality that focuses chiefly on adult females ‘s ri ghts has come a long manner, and feminist literature has been a huge medium to convey about any noticeable alterations in the mentality towards adult females. Yet, it is a extended battle that is being fought, and it will be a piece before gender equality and the function of adult females in society will be obvious in the ideal sense.

Taking a Look at Bullying - 624 Words

Bullying Bullying in schools was perceived to be a normal part of adolescent, however, when people begin to have this mentality, they forget that bullying is physically and psychologically harmful to both the bully and the victim. Bullying was known as an unfortunate cycle of adolescents and for many years have been dismissed as a passage of growing up. But not until tragic events have led to believe that bullying has a greater impact on a child’s life what first were playful jokes it has led to traumatic experience and at some cases death. According to John Cloud a writer of the Times magazine a 17-year-old named T.J. Lane was supposedly seen in a high school outside of Cleveland with a gun. The crime scene was Chardon High School cafeteria where it was reported that Lane fired 10 shots. According to report five students were hit and three were dead. Leaving people asking what would prompt a 17 year-old to do such a malicious crime. The answer may lie in T.J’s childhoo d. Lane looked like a friendly guy who had a great social life and who even had a ton of friends on his social media accounts. But behind the lovable personality lied the hardship of his childhood. Both of his parents were arrested for domestic violence, this forced Lane to live with his grandparents. It is unfortunate that T.J. could not find people that could help him with his situation and now he will pay for his actions. But there is another extreme to this bullying crisis, according to DeborahShow MoreRelatedTaking a Look at Bullying710 Words   |  3 PagesBullying is not just punching someone in the face or calling people names, it is more than that. (bullying must stop - Bullying In General) Bullying takes form in many ways. All of the examples include physical, verbal, indirect, social alienation, prejudicial, sexual and cyber bullying (bullying.about.com). 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