History Essay Introduction Essay

STEP 1: Focusing your topic: In writing a research essay for history, you should first formulate an idea (a working thesis) about the focus of your research. This gives you a starting point to find source information. The thesis statement must address your assignment. Use keywords from your assignment to help formulate a working thesis statement. STEP 2: Research: Librarians are trained to assist you with finding appropriate sources, but keep in mind there are some types of sources that are NOT appropriate to use for a college level essay. These include sources like encyclopedias (including Wikipedia), textbooks, Answers.com, etc. (These are places to start if you have no information about the topic, but they are not reliable sources of research info). Evaluate any source (especially Internet sources) you plan to use in your essay in terms of the following: Accuracy–(Is the information in the source correct? Does it generally match up with information you’ve found in other sources on the same topic?) Authority–(Who claims responsibility for the information in the source? You would not use a paper written by a 6th grader as a source for a college level class) Objectivity—(Is the author objective or biased? Is there an agenda?) Currency–(Is the information up to date? For example, you wouldn’t want to use a book published in 1959 if you were writing an essay about how students use computers to do research) Coverage—(Is balanced information provided, or is the coverage one-sided or incomplete?) Use sources that contain information that will support the thesis statement of your essay. Don’t use sources that you do not understand. STEP 3: Writing the essay: An academic research essay contains the following elements: Introduction—This introduces the reader to the topic and makes a specific claim (the thesis statement) about the topic. This claim is what the body, or main part, of your essay will support and explain. Argument and Documentation: Often called the body of the essay. This should be several paragraphs/pages long and contains the topic sentences that provide supporting points for your thesis statement, examples from sources that illustrate your supporting points, and explanations of HOW the examples illustrate your supporting points. Conclusion: Wraps up your essay and is the appropriate place to include your opinions about the topic. ↠ A word about transitions: Use them. You should create smooth transitions between paragraphs. This is often done by repeating keywords from the thesis and/or by introducing the topic of the following paragraph in the last sentence of the preceding paragraph. Transitional terms such as â€Å"In addition,† Similarly,† and â€Å"However† also help create smooth transitions. Repetition of keywords and ideas creates transitions. 02/08 The parts of a history research essay: Introduction: This section of the essay introduces the reader to the topic and to your particular historical take on the topic. Some historians like to â€Å"set the scene† with an anecdote that illustrates something important or interesting, or which catches the interest of the reader and focuses it on the essay’s topic. Others prefer to state vital data and background to the topic (one example of this would be a biographical essay which starts with information about when and where a person was born, etc.) Many find it easier to write the introduction after they have written the body of the essay. Statement of Thesis: This commonly appears within the introduction, usually as the last sentence of the first paragraph. Your thesis should be clear and straightforward. If you cannot state your thesis statement succinctly, you may need to think more carefully about what you are trying to argue in your essay and focus your topic more clearly. Argument and Documentation: The bulk of your research essay will be your support of the thesis statement from your introductory paragraph. A â€Å"format† to use for supporting your thesis might be as follows: MAKE A POINT, in your own words, that supports your thesis idea. This is the topic sentence of a paragraph. PROVIDE AN EXAMPLE from a source. This might be done in the form of a quote (using the exact words the source uses and quotation marks– ex. â€Å"quote†) or a paraphrase (restating the idea in your own words—no quotation marks). Whether you quote or paraphrase, you need to CITE any information you obtain from a source, and you do this by inserting a parenthetical note that includes the author of the source’s last name and the page number(s) where the information appeared in the source. For MLA format, the information that goes into the parenthetical note—ex. (Smith 64)—is the first bit of information about that source that your reader will see on your Works Cited page, so it is usually the author’s last name. If you do not have an author’s name, use keywords from the title—ex. The title of the article is â€Å"Joan of Arc: Heroine or Heretic.† Your citation might be (â€Å"Joan† 86). If there are no page numbers, as is often the case with Internet sources, the same citation would be (â€Å"Joan†). [pic]An important part of developing your research writing is to EXPLAIN how the EXAMPLE you have used makes your POINT. This explanation is written in your own words and should clearly indicate how you see the example conveying the point/conclusion you’ve reached about the topic. Conclusion: The conclusion wraps up your essay and serves as an appropriate place to offer your own opinion, apply the research to present-day issues, or state the historic significance of the topic. Visit The Learning Center website at http://www.tridenttech.edu/664_2970.htm for links to handouts on using MLA format, using thesis statements and topic sentences, and avoiding plagiarism.

A Humorous Incident in My Life

When I was 7 years old my mother and I were grocery shopping when we passed a lady in one of the aisles and she began talking to my mother. They were so much engrossed with the talk to the extent that I did sleep off while standing, patiently waiting for the seemingly unending conversation.Suddenly I woke up in a nearby hospital surrounded by a doctor and other medical personnel. I asked everyone of my mom’s where about. Whispering softly – mother! Mother! Mother! No one cares to listen to me though I knew I was really conscious.I overheard the doctor phoning the attention of the nearest attendance van at a psychiatry centre. Effort to explain the myself was subsided by an intimidating team of medical practitioners. I kept mute for the whole of physical and consciousness examination taken by the leader of the team. The bruise on my head was diagnosed as a result of a fatal trauma to the skull following a ghastly collision with a racing vehicle. I could see the gorging b lood but I apparently felt little pain.Then I began to sense I was in a strange world.   A world with little pain, huge care around but the strangeness wickedly abducts my mother and her old friend who she was earlier conversing with. Meanwhile, the fear of the unknown enveloped my whole, thinking I may die the next few minutes if the bleeding continues.Suddenly I felt a jerky touch from behind. I woke into the noisy market down town. Oh! What a scary adventure in a broad day light. I could not imagine I slept on standing at road side waiting for the brief reunion of oldies. In addition, the gory dream almost made me believe I escaped the rapture. I could not really disclose to anyone what happened within the short while I waited.All this while, mother was pleasant during their conversation, but not real out going as she usually is. Then after the lady left, I ask my mother who the lady was to have taken then such a lengthened time of discussion. She told me she could not remember her name, but she remembers her from a Parent Teacher Association meeting at my elementary school.  At the meeting, several of the parents wanted to have fund raisers to help out with some of the expenses at my school which was beyond the calculation of tuition and miscellaneous fees. My mom remembers that this lady said she did not have time to do things like this.My mom said that she understands that all parents are busy – but if several parents work together a lot could be accomplished. During the school year the lady would never help with any project or fundraising activities and my mom said that she did not think that was very nice of her.Well, at check out we saw the lady again standing in line and I walked up to her and spilled my guts about what my mom had said. Needless to say there were several other people standing around when I told her my mom could not remember her name and how she was not a very nice lady. My mom wanted to disappear as people began to snicker which in turn made me spill my guts even more.It was really a wonderful but hilarious incident I bet I would never forget in my life. And I pray I live to keep sharing it with folks and friends.

Bruce Dawe Lifecycle Essay

I believe Bruce Dawes poem Life Cycle is both of satirical nature and a celebration of the game of Australian Rules football in Victoria. This is shown in the use of many poetic techniques such as religious connotations; tone of the writing and by dedication to Big Jim Phelan. Throughout the poem Dawe uses several religious references such as, â€Å"like the voice of god† which is showing the reader that in Victoria the game of Australian Rules Football is similar to god and taken as it’s a religion, this quote is explaining the voice of the typical supporter screaming their encouragement to their team this also shows the dedication to a fan has to the game, and to their team, therefore this shows both a satirical attitude and a celebrationary tone. Dawes references and baseing of the poem to a life cycle is using satire to show the Victorian people’s devotion to the game by showing they see AFL as a huge part of their life cycle. He talks throughout the poem about the different stages of life and their relating stage to their support of the AFL and their club. These references indicate that the poem is of a satire tone One of the key parts of the poem is the dedication at the start to Dawes friends father Big Jim Phelan a former AFL player and board member and an overall fan of the game, this dedication shows that it is also a celebration of the game due to Phelans love for it To conclude Bruce Dawes poem shows both satirical and celebration natures.

Comparison between Visual Thinking using Computer and Conventional Essay

Comparison between Visual Thinking using Computer and Conventional Media - Essay Example This research states that the utilisation of three-dimensional computer-aided design has developed into a routine practice in most design fields including architecture, engineering, archaeology and conservation. Besides these professions, computer aided design has also found much use in science, technology and medical studies. A comparison of the concept generation stage of design between computer-aided design and traditional design is a particularly interesting field of study. Research has been done into computer-aided conceptual design which has been undertaken with quite successful results adoptable to industrial design but the visual thinking undertaken when sketching has not been investigated to significant detail. A critical analysis of a study into the cognition and visual thinking of designers in computer-aided design and how this compares to conventional media concept generation is useful in development of headways in the design of online learning environments. The study ana lysed here-in compares and contrasts computer-aided and conventional media in concept generation in design and whether there are any performance differences when using the two. Narayan et al. defines computer-aided design as any type of design activity that makes use of a computer to develop, analyse or modify an engineering system. The designer creates an image on the computer using geometric elements including lines and circles. Manipulations on the image can then be undertaken through magnification, reduction in size and rotation or other methods until the desired modification is achieved. The impact of computer-aided design on traditional design has been grand with new areas being opened up including shape grammars, database system design, expert systems and knowledge-based systems (Won 2001, p. 320). The traditional theoretical design models can be applied in computer-aided design, for example the Pahl and Beitz model in which the steps involved are clarification of the task, c onceptual design, embodiment of the design and finally detailing of the design (Jaquero 2009, pp. 1-3). Much of the research that has been undertaken has focused on the application of computer-aided design on later stages of the entire design process. There is however need for study into the concept generation stage of computer-aided design. The work of Won and fellow researchers was based on computer-aided design and visual thinking with concept generation as the problem statement. A critical analysis of this study in terms of the statement of the problem, research questions, hypothesis, methodology, results and data analyses and finally the conclusion will be undertaken with an aim to obtain information that is important in the development and design of online learning environments. Statement of the Problem in the Study Won’s study identifies the lack of research into cognitive thinking of designers in computer-aided design as a major source of the problem statement for his study. The fact that computer-aided design is flourishing while research in sketching through conventional media-pen and paper is largely deficient is also identified as another major source of the problem statement (320). Research Questions A review of the study reveals that the major research question that guided the work was â€Å"when designers use the computer as sketching media in the step of concept generation, will cognition and thinking be the same as when using conventional media? If there are differences between the two kinds of media, what kind of differences will there be?† The authors also formulated a minor question for the study; â€Å"if designers use these two kinds of sketching media in the conception generation stage, will there be design performance differences?† (Won et al. 2008, p. 320). Study Objective and Hypothesis The authors identify their main objective as a research into the

Japanese laws promote the racist treatment and cultural genicided of Essay

Japanese laws promote the racist treatment and cultural genicided of minorities living in Japan - Essay Example Japan’s health insurance and pension laws are designed in such as way that they discriminate against those who are not Japanese citizens or long time Korean residents. The cultural genocide of minority populations in Japan is largely due to ineffective and disorganized bureaucracy, though there are some cases of outright abuse and mistreatment, particularly among migrant workers and those who do not speak the language. There are also cost advantages in not allowing those who are not Japanese residents to receive benefits. Employers must pay into the welfare pension or national pension, matching equally the amounts that employees pay. For some small businesses this is too costly, so paperwork for immigrant workers is never completed. Immigrant workers often receive lower wages, which is also of financial benefit to struggling small and medium size businesses. Though such labor practices are considered illegal, many small businesses take the risks by continuing discriminatory wa ge practices and failing to report all employees Workers who do pay into one of the pension systems must do so for 25 year before they can receive benefits. Those who are displace from their home countries later in life will never receive benefits as elderly citizens.

Transfer personal statement Essay Example | Topics and Well Written Essays - 1000 words

Transfer personal statement - Essay Example I have always had a strong passion towards the technological advancements, especially in the field of aerospace. I was always passionate about my studies since my high school and wanted to achieve high goals but my goals became clear during my college and from there on, I exactly knew what I wanted. Sometimes a minute conversation can make one realize his goal and the same thing happened to me. Aerospace engineering and its related courses have always fascinated me and eventually it has become my dream profession. Moreover, I love dealing with complex situations and I am good in the subjects of mathematics and physics which the basics of any aerospace course. My interest in aerospace engineering was at its height when I got an opportunity to fly a small aero plane as a co pilot. I got this opportunity as a result of being a part of an organization named AIAA. In its meetings, me and my fellow members get together and discuss homework problems plus related issue to aerospace. We also discuss about the latest innovations in the field of aerospace engineering and ways to uplift the technology further. I feel great being a part of this organization as it gives me an opportunity to feel the extent to which technology has advanced. The lectures which I have taken so far have developed my understanding of aerospace engineering greatly. Aerospace engineering is a very important sector of the engineering industry and it holds numerous possibilities of advances in the future. I have a great interest in this discipline and would want to study in NAME OF UNIVERSITY to pursue my dream career in it. Aerospace engineers are responsible for designing, analyzing and installing components that make up an aircraft or spacecrafts, and all these fascinates me to the fullest. The high altitudes and the need for speed plus safety drive me more into this profession. I have gained from my past experiences while attending courses in this

Thunder Heart Essay Example | Topics and Well Written Essays - 1000 words

Thunder Heart - Essay Example Graham Greene, a tribal police officer, challenges the roots and attitudes of the FBI agent. The story in the film revolves around Ray Levoi, an FBI agent of mixed blood venturing in South Dakota to investigate a murder case (Edwards 22). In the process, Ray finds his Indian identity. While on his mission to solve a murder case, Ray discovers that it was an extra-judicial killing because of a scheme surrounding the mining of uranium. Henceforth, he teams up with Walter Crow Horse, a tribal police officer, and Grandpa Sam Reaches, a traditional elder. The three unite with aim of stopping the plot and conserving the environment. Throughout the film, various depictions of Native Americans take place. The depiction is a fundamental difference from the presentation by other films produced before Thunder Heart. The director sets the film in contemporary times as opposed to most films set in a changeless Indian past. Native actors also play roles designated for them with the exception of the starring character. It adds to the revelation identity in Thunder Heart. The producer uses Grandpa Reaches, Crow, Jimmy Looks Twice, and Maggie Eagle Bear to strengthen the manifestation of the Indian Identity. All the characters show substance in revealing the identity of Native Americans (Indians) in the American society. Generally, the producer and director succeed in depicting Native Americans as dynamic and complex entities. With all the humour shown by characters, they still possess familiar stereotypes associated with Indians. The film displays the relationship between Indians and whites in the US society in an exceptional manner. In so doing, Thunderheart makes the main character half-white and half Indian (Edward 19). The protagonist lives his entire life in a white-dominated society, goes on a job mission in his ancestral land (land of birth for his ancestors), and discovers his identity while on duty.

Blueprint for Professional and Personal Growth Assignment

Blueprint for Professional and Personal Growth - Assignment Example The reason this is so is that the individual employees will know their left from their right, and have their competences well developed to deliver the best of service. It is expected that the new understanding that has been gained will go a long way to contribute to the productivity levels of the organization because a new era that gets the best out of employees will be developed. As far as the way I thought of the manager’s role is concerned, I can clearly stay that I have developed a new understanding that makes me realize that the manager’s role is more of a shared responsibility rather than a one man show. Before the course, I used to have this thinking, I believe must best be described as a misconception. This is because I used to think that managers were lords over their employees and only dictated for their employees to follow. With the content and assignments however, there has been a new realization that managers function best if they would do so in collaborati on with their employees; whiles empowering the employees to be at their best competence levels. I have also come to know of the manager as a facilitator of change rather than an implementer of change. Having come to develop the kind of new understanding I have about managers, my goals for my organization have tremendously been influenced. Earlier, most of my goals were self centered and focused on way in which I could make myself better as a manager. What is more, I focused the human development roles within the organization around only few people within the organization. For now, my goals have changed towards the development of personal goals of all people within the organization. My goals are now focused on the larger development of all people within the organization, knowing that their development will lead to the total development of the organization. Their personal developments would also make my own work as a manager much easier. Strategy for Professional and Personal Life Ear lier in the course, I had made a personal sentence to â€Å"support others for the collective success of the organization†. Having come this far with the course and with specific inspiration from the article of Christensen (2010), I find the need to develop a strategy that will aid in my professional and personal life. The first component of the strategy has to do with ways of ensuring that I am happy in my career and become the manager I aspire to be. Christensen (2010) admonishes the need for output to match expected input in order for any manager to be happy with his position. This is to say that the efforts that the manager puts into the service delivery at the organization must be promising enough to bring enhanced productivity. In relation to my sentence, I will ensure this by putting in place motivational factors that urge my workforce to give off their best. Once the employees gain satisfaction, there are most likely to give off their best and ensure productivity, whi ch would in turn bring me joy as succeeding in my position. Whiles putting these structures in place within the organization, it will be very important not to neglect or abandon my social responsibilities, especially as a family person.

HYDRAULIC FRACTURING Essay Example | Topics and Well Written Essays - 1250 words

HYDRAULIC FRACTURING - Essay Example Despite the economic advantages associated with this mining process, there have a wide outcry from environmentalists due to the pollution associated with the process. This dispute has even led to legal issues between mining companies, communities and environmentalists. The pollution situation has even caught the attention of various governments and lawmakers. For instance, the president of the United States issued an executive order with regard to hydraulic fracturing in the year 2012, on April 13. Hydraulic Fracturing Working Definition for Hydraulic Fracturing Hydraulic fracturing (also known as fracking) is the process of extracting gas and oil from underground rocks by introducing pressure into the fractures within the rocks (â€Å"ProPublica,† n.d.). The pressure in this process is introduced by pumping a mixture of sand, water as well as chemicals into the well. The pressure makes cracks within rocks to propagate and interconnect increasing the flow of either gas or oil. The sand used in this mixture keeps the cracks widened. The chemicals used in the process of fracking differ from one well to another depending on the geographical location. However, one of the main reasons for using chemicals is to improve the flow properties of water and hence increases the transmission of pressure. Some of the chemicals used in this process include Hydrochloric acid, which acts as a solvent for chemicals and introduces cracks within rocks as well (â€Å"Frac Focus,† 2013). Another chemical is Glutaraldehyde, whose importance is to extract bacteria from water. These bacteria usually produce corrosive elements. The list of these chemicals is quite long and the two mentioned chemicals are just examples. Places Where Fracturing Occurs Louisana, east of Texas and Arkansas have a common underground rock formation called Haynesville Shale. This shale enhances gas fracturing within these states (â€Å"geology.com†, n.d.). In the Mississippi State, there is an organic bed rock referred to as Fayetteville Shale (geology.com). In Europe, oil and gas fracturing have not been in use due to the government bans on such processes. However, in December 2012, these bans were lifted in Britain. This announcement was made by Ed Davey who is the Energy Secretary in the country (â€Å"Natural Gas Europe,† 2012). The ban that was lifted had been in existence since the year 2011. Prior to the introduction of the ban, a company called Cuadrilla Resources conducted gas fracturing within Lancashire. However, when earthquakes occurred within this area, the ban was introduced. In other places within South America, hydraulic fracturing has not yet been exploited. However, it is believed that countries such as Brazil could enhance their economy by undertaking in this mining process Economic Impact of Hydraulic Fracturing Hydraulic fracturing enhances economic growth in various ways. One, having Shale gas and oil makes a country to be more energy ind ependent (â€Å"Presidents Economic Report for 2012†, pg 256 2012). Consequently, such a country will reduce the amount of expenditure incurred in importing oil. Similarly, when mining happens in a country, thousands of jobs are created for the local people. Governments also invest in such projects to ensure that they develop technologies used in such processes. For example, The United States had a research and development program during the 1980s and early 1990s. Consequently, the technology of directional drilling was developed

Make a structuralist analysis of a film or films of your choice. As Essay

Make a structuralist analysis of a film or films of your choice. As part of your analysis discuss the type of structuralist analysis you are using - Essay Example For that reason, this essay will focus on the work of Akira Kurosawa. Anyone who has been to the movies might have noticed that as you leave, there is a lot of animation in the people as they talk about the movie they saw. Often times, as people leave a movie, they seem quite happy. We can attribute this happiness to having been entertained, but it probably goes beyond just entertainment. Especially in the first few moments following the viewing of a movie, people seem to be still involved in the film in a very noticeable way. Then, perhaps a little after the feelings have somewhat subsided and they’re moving around again in their own lives. For 90 minutes or more prior they had suspended their disbelief and become a part of the film they were watching.1 For the period of the film and for perhaps a brief time following it, the viewer has had an experience of, â€Å". . . self-development, identification, catharsis and insight.†2 The film experience allows the viewer to experience the challenge of action, to be a hero or heroine, to feel that first love again, to fulfill dreams and ambitions. If we are to consider the interaction of the viewer in the film, as the viewer relates to the characters, as the viewer fulfills fantasy, dreams and daydreams; the term â€Å"entertainment† then takes on an enlarged meaning. In considering the film watching experience, similarities between that experience and the experience of a dream can be found. For instance, the individual sense of seeing the picture on the screen from afar, and the sense of fulfillment that comes from having viewed action or heroism, for instance, is not so different than dreams that evolve to be worked out on the stage of the mind’s subconscious and as viewed by the mind’s eye. The ultimate personal benefit of film and dreaming are therefore very similar

Wars Pepsi VS Coca Cola Essay Example for Free

Wars Pepsi VS Coca Cola Essay History of Pepsi: Pepsi was first introduced as Brads Drink in United States, in 1893 by Caleb Bradham, who made it at his drugstore where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe. Bradham sought to create a fountain drink that was delicious and would aid in digestion and boost energy. In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1909, automobile race pioneer Barney Oldfield was the first celebrity to endorse Pepsi-Cola, describing it as A bully drinkrefreshing, invigorating, a fine bracer before a race. The advertising theme Delicious and Healthful was then used over the next two decades. In 1926, Pepsi received its first logo redesign since the original design of 1905. In 1929, the logo was changed again. In 1931, at the depth of the Great Depression, the Pepsi-Cola Company entered bankruptcy – in large part due to financial losses incurred by speculating on wildly fluctuating sugar prices as a result of World War I. Assets were sold and Roy C. Megargel bought the Pepsi trademark. Megargel was unsuccessful, and soon Pepsis assets were purchased by Charles Guth, the President of Loft Inc. Loft was a candy manufacturer with retail stores that contained soda fountains. He sought to replace Coca-Cola at his stores fountains after Coke refused to give him a discount on syrup. Guth then had Lofts chemists reformulate the Pepsi-Cola syrup formula. On three separate occasions between 1922 and 1933, The Coca-Cola Company was offered the opportunity to purchase the Pepsi-Cola company, and it declined on each occasion. History of Coca Cola: Coca-Cola was invented in 1886 by John Pemberton, an Atlanta, Georgia, pharmacist. Pemberton was actually trying to concoct a headache remedy, but once he mixed his special syrup with carbonated water, and a few customers tasted the result, he realized that he had the makings of a popular soda  fountain beverage. The name Coca-Cola was coined by Pembertons bookkeeper, Frank Robinson, who also wrote out the new name in the expressive script that has become Coca Colas signature logo. Though the Coca-Cola Company apparently would rather not talk about the origin of its name in detail, its clear that Robinson derived Coca-Cola from two of the drinks ingredients: cola from the cola nut, and extract of coca leaf, also the source of cocaine. Cocaine was a common ingredient of nineteenth-century patent medicines, and by the standards of the day it contained a minuscule amount that probably had no effect on its consumers. Still, by the early 1890s there was a rising tide of anti-cocaine sentiment, and Atlanta businessman Asa Candler, who acquired the Coca Cola Company in 1891, steadily decreased even the tiny amount of the drug in the recipe. The only reason Candler kept putting even minute amounts of coca extract in the drink was the belief that to omit it entirely might cause Coca Cola to lose its trademark. But Coca-Cola was completely cocaine free by 1929. In 1940, the U.S. Supreme Court ruled that the name Coke rightfully belongs to the Coca-Cola Company. In financial circles, Coca-Cola has been one of the strongest and most reliable trading stocks, showing a steady return in all of its years of existence but one. Warren Buffet, one of the worlds richest men, has always touted Coca Cola as an essential in ones stock portfolio. Comparision between their Advertisements: Additionally while Pepsi with its younger audience tends to focus soley on pop stars, it was Coca-Cola who is regarded as having one of the greatest TV advertisiments of all time, featuring a far more mature pop band Blondie and the enormous hit Atomic, the video played the main chorus of the song to the backdrop of professional footballers taking part in geniune competitive World Cup games and the noise a contender for the coveted title of Greatest Commercial of All Time in many nations. Coca-Cola had Christina Aguilera featured in their commercials, while Pepsi had Britney Spears, Keshauntae  Brown, Michael Jackson, and Mariah Carey Comparision between their Marketing Approach: Both Coca-Cola and Pepsi try to market as part of a life-style. Coca-Cola uses phrases such as Coke side of life in their website, www.coca-cola.com, while Pepsi uses phrases such as Hot stuff in their website, www.pepsi.com, to promote the idea that Pepsi is in sync with the cool side of life. Coca-Cola is more popular but Pepsi has a bigger company. Pepsi tries to reach out to the younger generation by appealing to pop culture. If you visit their website you will be greeted with flashy pages containing pop music, cars, and fashion. Coca-Colas website also has links for music and sports, two arenas in which soda-pop is often consumed; however, Coca-Colas is less flashy and uses a classical appeal, most likely because of Coca-Colas long history as the standard for cola beverages. Comparision between Market Share: Comparision between Logo: Pepsi’s Logo: The Pepsi logo, just like the world’s favourite beverage, has evolved over a long period of time and has become an all time recognizable logo across the planet. Despite the lapse of over a 100 years, Pepsi Cola still leads the beverages industry and continues to capture the hearts and minds of millions of consumers with its dazzling taste and refreshing qualities. The production of Pepsi Cola kicked off on 16th June 1903. The logo that was designed back then remains more or less the same with minor innovations. Caleb Bradham, the man who founded the company, basically scribbled a design which later went on to gather fame. Sensing the success of his ground breaking drink, he came up with a logo and that centered on curves. The first visible changes were made in 1940 and 1950, when red and blue colors replaced the original red logo along with a slight alteration to the shape. Another change to the logo was made in 1962 when the word â€Å"Cola† was dropped from the logo, making it just â€Å"Pepsi†. The logo again embraced some minor changes on its centennial anniversary in 1998, with Pepsi’s success reflected by a sphere which still is part of the world’s most popular logo  today. Coca Cola’s Logo: Coca Cola is world’s biggest brand and its logo is most omnipresent in consumer psyche. In numerous surveys, it has been ranked as the most popular and most trusted brand of the world which is sold in more than 200 countries of the world. Pharmacist John S. Pemberton was the inventor of Coca-Cola. It was invented as patent medicine. His partner Frank Mason Robinson created first Coca Cola logo in 1885. First it was called, Coca Wine, but Robinson came up with the idea of Coca-Cola because he thought the two Cs would look well in advertising, and visualized the logo’s distinctive cursive script called Spencerian script which was a prevalent form of handwriting in 19th century’s US. The red and white color combination was chosen as it was attractive, has blend of energy and purity. It was also meant to attract the youngsters. Example of one basic logo design that has ruled the world without having much change in it, yes there was some subtle and minute alteration, but it has not drastically changed the properties of the logo. Compared to Pepsi, Coca-Cola logo better positioned in consumer psyche, that’s because when most people think about it, they think of this logo only and not of many variants. But when Pepsi is mentioned, many logos flow into people’s minds. Coca-Cola’s barely changing logo is better for people to remember. Comparision between Slogans over the years: Since both were developed and introcuded by pharmicists, they claimed that both drinks had medicinal properties. Cokes 1900 slogan was For headache and exhaustion, drink Coca-Cola, while Pepsis 1903 slogan was Exhilarating, Invigorating, Aids Digestion. In 1929, Pepsi claimed: Heres Health! Coke has been selling a refreshing and satisfying image for a longer time than Pepsi. Heres a quick list of slogans that remind us a lot of those we see today: * 1904 Coca-Cola satisfies * 1904 Delicious and Refreshing * 1905 Good all the way down * 1906 Thirst quenching delicious and refreshing * 1907 Cooling refreshing delicious * 1909 Delicious, wholesome, refreshing * 1909 Delicious, wholesome, thirst quenching * 1909 Drink delicious Coca-Cola In the other hand, Pepsi tried to show that their drink was better for small pockets, having more ounces of drink available in each bottle. Check it out: * 1934 Double Size * 1939 Twice as Much for a Nickel * 1943 Bigger Drink, Better Taste * 1949 Why Take Less When Pepsis Best? After that, since Coca-Cola was the top selling cola drink for so long, Pepsi started to change their awareness. Pepsi had to find a way to make people think different of what they were used to. Making Coke look old was solution they found. * 1961 Now Its Pepsi for Those Who Think Young * 1963 Come Alive! Youre in the Pepsi Generation * 1984 The Choice of a New Generation * 1989 A Generation Ahead * 1993 Be Young, Have Fun, Drink Pepsi * 1997 Generation Next Although its reign was never trembled by Pepsi, Coke replied these slogans reaffirming its untouchable quality and tradition. * 1942 The only thing like Coca-Cola is Coca-Cola itself * 1945 Whenever you hear Have a Coke, you hear the voice of America * 1970 Its the real thing * 1985 Americas Real Choice * 1989 Cant Beat the Feeling * 1990 Cant Beat the Real Thing * 1993 Always Coca-Cola Another detail that makes clear to us that Coke never felt threaten is the fact that the Coca-Cola logo was hardly ever changed. The times Coke tried some change, the feedback was all negative, and they had to bring back the classic logo. Pepsi has been changing its logo since ever, adjusting themselves to each generation, making their way to become the young choice. Comparision between their websites: Pepsi’s Website: The Pepsi website (www.pepsi.com) offers users a very different experience than Coca-Cola’s website. The Pepsi site greets users with an animation and sounds of a glass being filled by ice and Pepsi, which is then paired with a food item such as onion rings or a fajita. There are four main links in Pepsi’s main page, two of which deal directly with Pepsi marketing campaigns. The first link is entitled â€Å"promotions.† By clicking this link, users of PepsiCo’s website are taken to a contest that involves consumers buying Pepsi and having a 1/3 chance of receiving a free music download courtesy of Apple’s iTunes. The second link, called â€Å"street motion† allows PepsiCo website users to enter a drawing where the winner will receive a free luxury automobile. The third link is for â€Å"Pepsi sports† where the NFL’s Rookie of the Year is named and consumers are reminded time and time again that Pepsi is the official drink sponsor of the NFL. This link also includes streaming video of every Pepsi Super Bowl ad. The final link is entitled â€Å"Pepsi music.† This link takes users to Pepsi’s website touting their sponsorship of a summer music tour that involves some of the biggest names in pop-music. Pepsi’s sites are very easy to navigate if one is looking to find information about PepsiCo’s promotions or marketing campaigns. If a user is looking for company or product information, however, it can be difficult to find. At the bottom of the main page is a small link for company information. By clicking this link, users are taken to a different page called PepsiWorld.com. At PepsiWorld.com, users can find the company’s history, job information, and information on other brands that Pepsi owns such as Quaker Oats and Frito Lay. Aesthetically, Pepsi’s websites are very nice. They use bright colors and large, animated links. The site can prove to be frustrating for those that are looking for company information, but for everyone else, they are very interactive and fun. PepsiCo’s sites are geared much more towards customers that are already Pepsi drinkers and have an idea of PepsiCo’s marketing campaigns. The goal of PepsiCo’s sites are not to build new customers, rather they aim to reinforce current customers’ concepts of the organization. Coca Cola’s website: When you arrive at Coca-Cola’s front page, you are greeted by three page  links. These links connect to Coca-Cola company information, their worldwide site, and their U.S. site. By clicking the company information link, the user is transported to Coca-Cola’s official company website where one can find information for investors, job information, and a company history. The company information page is set out in an easy to navigate manner with â€Å"pull-down† menus for each of the links within the company page. The worldwide and the U.S. sites on www.cocacola.com are very similar in content. The worldwide site provides international users with a link to Coca-Cola’s country-specific sites that provides information on products and Coca-Cola themed games and downloads. The Coca-Cola in the U.S site provides many of the same marketing tools that the international sites provide. There are â€Å"pull-down† menus on the site for music downloads, product information, sports, message boards, as well as links to all Coca-Cola television advertisements. Each of Coca-Cola’s web pages is easy to navigate. However, most of the pages are not aesthetically pleasing. With the exception of a few of the international sites (www.zambia.coca-cola.com), most Coca-Cola sites are mainly done in different shades of red and black. This provides a very dull experience for the user while searching the Coca-Cola website. Coca-Cola’s website focuses on not only current customers, but it also focuses on building strong relationships with existing customers by providing large amounts of company and product information. Comparision between Brand Personality and Target Markets: Pepsi’s Brand Personality and Target Markets: Pepsi has always had a young target audience. Many of their ads were targeted at teens and pre-teens and are injected with fun, sports and most often, music. Pepsi has leveraged all manner of musical celebrities over the years. There was a fantastic commercial featuring Michael Jackson and a group of kids that are probably far too young to legally target for such a sugary product these days! When Pepsi wasn’t using musical celebrities, humor was their weapon of choice, again utilizing young kids in the ads. Who could forget the lovable little girl telling the bartender, â€Å"I asked for a Pepsi Pal† in the voice of the Godfather? A few hilarious advertisements of Pepsi: Coca Cola’s Brand Personality and Target Markets: Though to a degree, Coca-Cola and Pepsi have always been similar in their â€Å"fun and young† personalities, the two companies have consistently stayed on separate paths over the decades. On the whole, Pepsi has stuck with its high energy, music and comedy-driven strategy while Coke can be seen constantly gravitating towards the emotional side of branding. Coca-Cola ads depict human experience in two primary ways. First, Coca-Cola was embracing diversity. This can be clearly seen in its long-running â€Å"I’d like to buy the world a Coke† series of ads, depicting people from all over the globe joining together in Coke and song. Further, Coca-Cola has long been available in one form or another in countries all across the world and it’s even rumored to be the most recognizable brand, logo and even word on the planet. When Coca-Cola ads aren’t targeting worldwide diversity, they still possess a strong sense of community and overcoming differences and hardship through universal similarities such as a love for Coke. The second way that Coke has leveraged the human experience throughout the years is through a strong emphasis on families. They seem to know that Mom does the shopping and to get her you have to use an emotional appeal that makes Coca-Cola not only a family desire, but that is an integral part of the family’s life. This occurs all over Coca-Cola’s advertising throughout the years. Whether its an endearing scene of a father and son watching the Santa Coke truck go by or a family of polar bears consistently being brought together by Coke, the ads are aimed right at the hearts of American consumers. Comparision in tactics of Gaining Consumers: Pepsi: Changes Everything In the evolution image above of Pepsi’s logo, consumers saw Pepsi roll along with popular design trends as they introduced Photoshop-centric gradients, shadows and highlights. As with every good design trend, this was firmly rejected by the designers of the next decade. The design community’s eventual response was a full-throttle rebirth of minimalism. Every brand that made their logos look shinier in the late 90s suddenly hit command-z and started stripping their personalities through thin, sans-serif fonts and simple, solid colors By now we’re all familiar with Pepsi’s foray into this  trend. After decades of refining, they hit the Pepsi globe with the ugly stick, trashed the familiar bold typography and gave us this: Years later I still can’t muster up anything but disdain for this rebranding project. Call me old fashioned but I think Pepsi took a baseball bat to their brand heritage. Meanwhile, they made the â€Å"e† in Pepsi mirror the old logo! It might be an attempt at cleverness, but it seems indecisive. Emotional brand ties aside, consumers simply don’t see the logic behind this project. Keeping their image young and fresh is one thing, wasting millions of dollars to twist and smudge your iconic logo is another. They had a really strong and recognizable logo to revert to and rethinking it so dramatically wasn’t either necessary or effective in any way. What makes this overhaul absolutely laughable is the explanation behind it from the Arnell Group. Shortly after the rebranding went public a PDF was leaked which is amazingly nonsensical in its attempt to be sophisticated. Pepsi has since recovered from the public’s hatred of their new brand simply by trudging on. The redesign of their entire line of drinks has stuck with the exception of Sierra Mist, whose strange foggy forest design has already been abandoned for a new look that is actually quite attractive by comparison. Meanwhile, Pepsi’s overall personality has stayed pretty much the same as they continue to primarily use humor and music in their advertising. In 2011, their Super Bowl featured several humorous Pepsi Max commercials and the Pepsi website prominently features an index of â€Å"emerging artists†. The biggest brand goal change that took place with the rebranding project was the Pepsi Refresh Project, which continues on today. Through this initiative Pepsi gives grants to people with great ideas for how to improve their community. It’s an excellent project and a great direction for Pepsi. More and more, big companies are expected to use portions of their mountains of cash to make the world a better place and the Pepsi Refresh Project is doing exactly that. From this we can also see the effects of their branding in action. Notice how they consistently use the new logo as an â€Å"O† in various places. Honestly, despite rejecting the drastic change of their logo I do like the consistency of the visual direction they’ve gone in ever since. Coke Simplifies In the early 2000s, Coke underwent a process very similar to Pepsi’s rebranding project. Like Pepsi, Coca-Cola undertook a branding project that had essentially undone the clutter that had made its way into the brand identity and strip it down to a meaningful and simplified version. In a case study released by San Francisco design firm Turner Duckworth, the problem with Coke was clearly portrayed: The Turner Duckworth team responded to this problem in a drastically different way than the Arnell Group handled the Pepsi refresh (for starters, their logic actually made sense and wasn’t a bunch of circles). Arnell did in fact simplify the Pepsi brand, but in the process they redefined it into something that it has never been before. On the surface, this sounds great but as we saw, the execution felt more like a gunshot to the heart of the brand. Turner Duckworth on the other hand, didn’t attempt to redefine the most valuable brand on the planet, they simply brought it back to its roots. The result was a strengthening of the core features of the logo and product imagery. Turner Duckworth realized that the heart of the brand didn’t just lie in the logo itself but something physical that consumers had all experienced in a very real way over the years: the coke bottle. This idea of leveraging something physical is very important. We’ve all had Coca-Cola from a can, paper cup and plastic bottle before, but there’s something magically nostalgic about that old glass bottle. Not only did they apply their newly simplified look to the glass Coke bottle, they made the silhouette of that bottle the new brand hero and began using it in new and innovative ways. Below we can see the awesome Coca-Cola aluminum can bottles and the application of the Coke bottle silhouette onto other representations of the Coke brand such as paper cups and door signs.

Through the Eyes of the Blind in Cathedral by Raymond Carver Essay Example for Free

Through the Eyes of the Blind in Cathedral by Raymond Carver Essay Through the Eyes of the Blind in Cathedral by Raymond Carver You can never seem to know whats going on in another ones life, unless you put your feet in there shoes, so to judge, is simply ignorance. Raymond Carvers Cathedral is a story about how the narrator is uncomfortable with having his wifes blind friend, Robert, over. Roger has lost his wife, and to cope with her death, he planned to visit the narrators wife. Without any knowledge whatsoever on how to act in accompany towards a blind man, the narrator seems to get a glimpse of what it is to truly fit into the blind mans shoe. The narrator starts his story very unenthusiastic about Rogers visit. He based his ideas mainly from movies he remembered watching, In the movies, the blind [moves] slowly and never [laughs]. Sometimes they [are] led by seeing-eye dogs. (209). With these ideas, it made it clear on how unaware he was towards blind people. It seemed as though he believed that blind people didnt have much to do with their lives. He felt sorry for Robert, and basically pitied Roberts wife. The Narrator comments, Imagine a woman who could never see herself as she was seen in the eyes of her loved one. A woman who could go on day after day and never receive the smallest compliment from her beloved. A woman whose husband could never read the expression on her face, be it misery or something better. (213). These were such shallow words to say to someone you have never even met yet, face to face. How can he forget that these were two people who fell in love with each other for who they are, for better or for worse. Beauty is only skin deep. The narrator then anxiously awaits the arrival of Robert as he sips back his drink and watches television. They meet on a high note as the narrators wife introduces the both of them to each other. As they find there selves having small talk, the narrators wife seems to find herself being e mbarrassed as the narrator asks Robert, Which side of the train did you sit on, by the way? The wife then angrily responded What a question, which side! Whats it matter which side as if she werent sure that her husband was mature enough to handle company who supposedly is blind (215). As the night fled by Robert and the narrators wife caught up on old times. Time passed and the narrators wife had left the room, getting ready for bed. The narrator seemed to feel uncomfortable as he was left alone with Robert. He then offered another drink, and also offered to smoke some dope, and Robert accepted the offer. I guess this was the narrators way to lighten up the air, for the narrator to sort of loosen up. His wife comes back, and they all participate in having a little smoke session. The narrators wife ends up falling asleep and Robert suggests staying up late with the narrator. With the television on, the narrator chitchats with Robert. Theyre showing the outside of this cathedral now, as he explains to Robert what cant be heard on television (223). As the television was airing this cathedral, the narrator wondered whether Robert actually knew what a cathedral really is. The narrator asks him and finds out that he only knows what he has just been informed through the television. Robert tries desperately to describe what a cathedral really is, To begin with, theyre very tall, he says, and then continuing on with as though his life was dependent on this (224). It seems as though the narrator wanted to give Robert a vision, he wanted to put Robert in his shoes for a change. The narrator then seemed to realize how bad he was doing, Im not doing so good, am I? he tells Robert as if to see whether or not he really wasnt doing too good of a job or what (225). Robert urges him on, and he continued with which seemed to be a great amount of effort. Robert then suggests a different approach. He gets the narrator to draw the cathedral on a construction paper like shopping bag. Robert follows through the motions of the narrator and seemingly tries to make out the cathedral. The narrator gets all into it and tries hard to draw a picture that will give at least a hint of what a cathedral is like. The narrator finishes up the drawing and Robert suggests that the narrator closes his eyes and continue to draw. The narrator agrees as if to try to see if he could be able to still draw the cathedral with his eyes shut. I think you got it, take a look. What do you think? Robert asked (228). But the narrator decided not to open his eyes, for I believe he has just seen how remarkable it is to be blind. In conclusion I believe the narrator went through a life learning experience. He was afraid of the unfamiliar. He judged another being that he had never even met. He then got to be familiar with the unfamiliar. He then made a friend. I believe this story took the reader through the narrators eyes, the eyes of the blind.

Deflection of Coil Tipped Catheter

Deflection of Coil Tipped Catheter It happens that most of it are remotely steerable catheters. In this paper, it becomes fit to the lines can be used for turning of the wall unto the pool of the inclination of the times, the rotation can be made, the counsel and the miniaturization capabilities. The deflection of the coil-tipped catheter has been studied and verified by the following experimental derived equation [9]. The above equation majorly depends on the magnetic field strength, current applied, the number of turns of the solenoid coil and stiffness of the catheter. The torque generated by the excitation of the deflection coil that allows the catheter tip to deflect or move in the desired direction has been counter balance by reinstating torque created mechanically by the catheter [9]. A linear relation has been observed between the number of turns of the solenoid coil and the mechanical angular bend of the tip, it has also been found that by increasing the magnetic field strength of the MRI Scanner like making it double from 1.5 Tesla to 3 Tesla effecting the deflection angle to be double over a broader spectrum of current values [9]. For better understanding in the clinical application, the catheter tip could get the deflection of about 90 degrees for a standard catheter which has the tip length around 7mm having the 100 turns of solenoid coil that will be energized with current of 300 mill iamps and the MRI gantry is at 1.5 Tesla [9]. It is important to note that the decrease in the tip length will result a reduction in the number of turns and by increasing the coil current can get the same result. It is worth noting that the catheter tip could be kept on hold for about a minute towards a defined target due to the magnetic force, this aspect is most useful for the application of Cardiac Ablation [9]. Since the time required to deflect the catheter tip is rapidly thats why charging the coil for few seconds could allow steering inside the vessels [9]. By using three different coils on the catheter tip arranged orthogonally, allows the tip movement in the 3D space means the tip can be navigated at any required direction [33]. Design and manufacturing of these coils are done by laser Lithography technique which is been smartly arranged on the catheter tip. Further studies show the limitation to acquire smaller diameter deflection of the tip due to the arranging of one coil over another, therefore an alternative design can be suggested to eliminate this issue in which the coils should spread along the length of the tip rather than overlapping each other [33]. The design of the ferromagnetic sphere approach has the advantage of allowing independent motion in all directions irrespective of the main magnetic field of MRI by using forces of the magnetic gradient [22]. As we have previously discussed in the design, that by using two ferromagnetic beads the deflection will increase twice as compared to the single bead configuration. Due to using two beads the bending occurred in catheter tip will make like S shape curve, where as its shape and amplitude will become more pronounced by increasing the beads distance. According to the studies, when the two beads having the distance of 4.5mm and tip length of 32.7mm then we get the largest lateral deflection of about 20.3 mm [22]. The deflection up to that extent will add up the weight of a second bead and casing dimensions at the catheter tip. Studies also reveals that with single bead or too closely spaced two beads, the catheter tip could deflect erratically in amplitude. Time required for the successful deflection depend on the time to energize the magnetic gradient [22]. The catheter tip containing material called as SMPs and SMAs allow a border spectrum of catheter navigation. Both materials having different properties of thermal conductivity and thermal expansion. Comparatively SMAs is more quick to regain its original shape from SMPs, numerically SMAs take only few milliseconds where as SMPs takes few seconds to restore their original shape [26]. To regain original shape by cooling in SMAs is very slow and the structure is so small that we cannot use forced cooling, SMAs show irregularity so its precision is quite doubtful [16]. A very small amount of SMP or SMA is required to provoke the movement because the size of the catheter tip is so small. The design of a catheter tip proposed with hydraulic or pneumatic approach would have an instantaneous response time to the pressure changes occurred due to gas or fluid [16]. The material of catheter is responsible for the flexibility of pressurizing lumens to pull wire catheter. The major problem of pneumatic and hydraulic actuator is precision and force control, shows nonlinearity because of the kinetic molecular properties of fluids [15]. Other parameter like temperature, shape, fatigue and friction is also changeable during procedure [15].

Maintaining A Healthy Lifestyle In College Essay example -- Healthy Li

The Dining Hall at State University is bustling with kids in sweatshirts and pajama pants. The make-your-own Belgian waffle line is long and students are complaining about the lack of forks. Phrases like â€Å"I got wicked smashed last night,† and â€Å"I really need a cup of coffee† can be heard around the tables. It’s typical Sunday morning on campus. It’s hard to find something healthy, nutritious, and tasty at the university’s dining halls. Students normally just go to the â€Å"caf† and choose whatever looks good to them, and the health effects really start to add up. â€Å"That’s why I don’t have a meal plan,† said Jamie Cooper, a sophomore anthropology major. â€Å"Last year I gained 20 pounds. I was a vegetarian and I would load up on carbs and wouldn’t eat the vegetables because they wouldn’t look appetizing.† The dining halls at Northeastern are managed by a company called Chartwells and not by the university itself. The dining hall offers a large selection of food, but the overwhelming majority of the food is starch and carbohydrates and loaded with fat. Chartwells keeps the menu on a bi-weekly rotation of choices. Some dining selections are a constant option while other main dishes rotate. Students can always get burgers, hot dogs, grilled chicken, pizza, salad, and some sort of pasta in Stetson East. Stetson West, a dining hall only open on week days, offers brick oven pizza and stir-fry daily. In both dining halls an assortment of high in sugar cereals are always offered along with a selection of dessert, ice cream, soda, juice, milk, and coffee. After constantly eating in the dining halls many students become disgruntled with the monotony of the food selection. â€Å"When I first got here I though the caf was awesome but a... ...bulk when I can,† says Carter â€Å"when I [have access] to a car. I also try to cook things so I can eat more than once a day. Pasta is always good especially when you’re broke.† For unavoidable life-on-the-go there are a couple fast healthier food options. â€Å"The dining halls do have some pretty healthy choices,† he says. â€Å"The wraps and sandwiches are usually good, [the Churchill dining hall] has a grill and a great salad bar. The Wrap on Campus has a ton of healthier choices. Whole Foods is right around the corner and I haven’t found a better grocery store.† Ellen Glovsky, a health professor from the Bouve College of Health Sciences agrees that eating healthy on a hectic schedule and tight budget may be a challenge. â€Å"I know that students try to eat well but often are unsuccessful,† she says. â€Å"It is possible, however, with some creativity and advance planning.†

Elizabeth Cady Stanton and the Womens Rights Movement :: Elizabeth Cady Stanton Womens Rights Movement

Elizabeth Cady Stanton and the Women's Rights Movement   Ã‚  Ã‚  Ã‚  Ã‚  Elizabeth Cady Stanton was born November 12, 1815, in Johnstown, New York. She was the fourth of six children. Later she would meet and marry Henry B. Stanton, a prominent abolitionist. Together they would have seven children. Although Elizabeth never went to college she was very learned in Greek and mathematics. During her life, Elizabeth was a very important person to the women's rights movement. This paper will present to you the difficulties she encountered and her major contributions.   Ã‚  Ã‚  Ã‚  Ã‚  Nothing is easy when you are trying to change the opinion of the world. In the nineteenth century it was only harder if you were a woman. Elizabeth Stanton not only faced opposition from the outside world but also from those closest to her. After her only brother died she tried to please her father by studying and doing the things that her brother had done. Her father's response was that he wished she had been a boy. Her high hope of working with her husband to abolish slavery was shattered when she was not allowed to enter into the conventions. She, as a woman, was told to keep silent and to do her work quietly. Who better than her husband, who champions the rights of black people, should understand and applaud her work. However, that was not the case. During the Seneca Falls convention that she had organized, her husband left town rather than witness here propose the idea of women's suffrage to the group. When she lectured she was often booed and hissed at. She suffered much at the hands of the media. The only support that she ever received was from her fellow suffragists. This did not stop her from continuing her work and becoming an integral part to the early women's rights movement.   Ã‚  Ã‚  Ã‚  Ã‚  With seven children and an entire household to manage, Elizabeth Cady Stanton somehow found time to help found the women's rights movement. Her contributions were considerable. After attending an abolitionist convention in London she decided to concentrate her work on the rights of women. Her first cause was that of Divorce. She believed that people ought to be able to obtain a divorce on any grounds. She also championed the married women's property act. Perhaps one of her greatest contribution she had was the Seneca Falls convention. There she helped draft the Declaration of Sentiments. This was a list of twelve items that were unfair to women. The twelfth, concerning women's right to vote, would probably have not been included if it was not for Elizabeth.

The Quintessential Negative Utopia in George Orwells 1984 Essay

The Quintessential Negative Utopia in George Orwell's 1984 1984 is George Orwell's arguably his most famous novel, and it remains one of the most powerful warnings ever made against the dangers of a totalitarian society. George Orwell was primarily a political novelist as a result of his life experiences. In Spain, Germany, and Russia, Orwell had seen for himself the peril of absolute political authority in an age of advanced technology; he illustrated that peril harshly in 1984. Orwell's book could be considered the most acknowledged in the genre of the negative utopian novel. The mood of the novel aims to portray a pessimistic future. This prospect is to show the worst human society imaginable and to convince readers to avoid any path that might lead toward societal degradation. Orwell's world of post-atomic dictatorship, in which every individual is ceaselessly monitored through the telescreen seemed just possible enough to terrify. When Orwell postulated such a society it was only 35 years into the future that made the horror depicted by the novel seem more relevant and real. While the year 1984 has long since come and gone it is more than obvious that the world Orwell describes has not materialized. But the message of 1984 remains relevant enough to frighten, and accurate enough to feel possible. War is used as a device for political manipulation on television--a concept presented strikingly in the recent film Wag the Dog. The governmental forces have historical records rewritten to match the political ideology of the ruling Party. This is a technique has been used by the Soviet Union and is still all too common in some parts of the world. The warning remains significant: the world has not completely escaped from the dangers Orwell describes. The novel is based on the experiences of Winston Smith, an insignificant member of the ruling Party in London, in the nation of Oceania. Everywhere Winston goes, even his own home, he is watched through telescreens, and everywhere he looks he sees the face of the Party's omniscient leader, a figure known only as Big Brother. The Party controls everything from history to language. The Party is currently forcing the implementation of an invented language called Newspeak, which attempts to prevent political rebellion by eliminating all words related to it. Even thinking rebellious thoughts is illegal. Thoughtcri... ...r reading this novel. Big Brother is the figurehead of a government that has total control. The Big Brother regime uses propaganda and puts fear in its citizens to keep the general population in line. â€Å"Big Brother is watching you†(5) is just one example of many party slogans that puts fear in its citizens. Big Brother uses various ways to catch people guilty of bad thoughts And the term Big Brother is used though out other literature as well as other forms of media and communication. Lesson Ideas 1. The entire class would have to comply with the societal rules that Winston has to. By either having the class have a discussion on how to make everyone completely equal. If one person has glasses they all would have glasses. Etc. 2. Write a paper in Newspeak, or have a class conversation in Newspeak. 3. How would they feel if their entire life was predestined? What if the only was to survive was to conform. 4. What is freedom? What is this type of society born from? If a class of seniors is they involved with government or do they allow it to happen? 5. Might teach Civil disobedience along with this. At least a supplemental reading for a one-day discussion.

Recent trends in Marketing Essay

Inauguration by a Celebrity: In this, the celebrity becomes a brand  ambassador of the hospitality unit and thus it leads to creating an image of the restaurant. The inauguration leads to an indirect advertisement in the newspapers informing people that the restaurant has been inaugurated by this celebrity. For example: Food Star Restaurant in Bandra-Khar area inaugurated by Actor Salman Khan helped the restaurant in marketing its image. Sandwich Man: This concept is very popular in the United States. In this, an individual wearing a costume which has a resemblance with the restaurants image tries to attract and market the restaurant to the people who pass by. The sandwich man tries to interact and entertain the people thus persisting them to eat in the restaurant. This is a form of direct marketing done by the restaurant directly to individuals without the help of any electronic or non-living medium. For example: McDonalds uses this concept of Sandwich man Advertisement in Magazines and Newspaper: Often restaurateurs and hoteliers try to invite different food critics so that they can write good reviews in about the restaurant and hotelier. In this the restaurant or hotel is marketed using a print medium and thus gets a good amount of audience who might become a potential customer of the restaurant. For example: Magazine like Good Food and Sunday Times. Advertising via Phone: Customers are often given feedback forms after they are done with the meal. In which they feed in their mobile no’s and also other details. In this process, the restaurant will store the details of the customer in a certain database and will try market the restaurants various discounts or food items through the medium of SMS to the customer. This is basically a form of retaining the customer.For Example: Rajdhani Restaurant In-Store Media: In-store media the restaurant uses television or radio within the restaurant and tries to re-capture the interest of the customer to order more food. The in-store media informs sometimes about the menu of the restaurant and or it just keeps playing the Television advertisement of the restaurant. For example: McDonalds in certain malls of foreign countries Outdoor Advertising: In outdoor advertising, the restaurant tries to attract people by just placing an information board about certain discount or certain buffet in the restaurant. For example: Every Saturday, Krishna Chhaya Restaurant in Khar has buffet service for Lunch. Online Restaurant Info Guides: Various sites  like zomato.com, mouthshut.com and burrp.com are sites where people can get all the information of the restaurant and also of the reviews of the customers who have visited that restaurant. This online restaurant guide is one of the most popular techniques in marketing of restaurant. Food Festival: In food festival, the restaurant will come up with a certain kind of theme for a certain period of days. This theme includes the restaurant staff wearing clothes according to the theme and also the food being prepared based on that theme. For example: Barbeque Nation came up with African Food Festival in May 2012 Restaurant/ Hotel Website: Now-a-days, all kind of restaurant and hotels have come with their own websites. These websites include the various products, services, locations etc. The customers can even order food through these websites which ge ts home delivered. This is a popular technique used in advertising wherein the restaurant by itself advertises providing its information. For example: www.mcdelivery.com, www.kfc.com. Telephone and E-mail Marketing: Restaurateurs create a database of all their past customers and also the potential customers and they keep on trying to attract them back to the restaurant through phone communication or e-mailing them. They call or email them and inform them of the various new products or discounts available. For example: e-mails of discounts on large pizza orders from dominos. Guerrilla Marketing: Guerrilla marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results. The original term was coined by Jay Conrad Levinson in his 1984 book ‘Guerrilla Advertising’. This alternative advertising style relies heavily on unconventional marketing strategy, high energy and imagination. Guerrilla Marketing is about making customers surprise and create a buzz among them. Take- away Menu: Often when food is home-delivered, the parcel also includes the take-away menu. This take-away menu is a kind of marketin g done by the restaurant to advertise itself with recent changes in done to the menu. For example: The pizza box of dominoes also has a take-away menu stuck on it. Movie Theatre Advertising: In this, restaurant tries to advertise itself in local theatres to attract the potential local customer. For example: the Lakara restaurant of Punjab sweets in Bandra West is advertised in the local multiplex named Gaiety  Galaxy. Transit advertising: In this, the vehicles delivering food are painted with certain logo and contact info of the restaurant, so that people can view and save the contact info of the restaurant and thus order from them. This is a form of indirect advertising. For example: Pizza Hut bikes have the contact no painted on the back container of the bike. Coupon Cards: Coupon cards and vouchers are given through various ways to customer and thus to utilize these coupons the customer will come to the restaurant. This technique is applicable to new customers as well as old customers. Popular fast food joints use this technique every now and then. For example: Smokin Joe’s pizza often has menu cards filled with coupons. Television Advertising: In this form of advertising, restaurant and hoteliers can market their products and services to a large amount of people and thus help in creating awareness about the brand. For example: Dominoes 30 minutes or less advertisement is advertised on television. Sponsoring Social Events: This technique of marketing a restaurant is used when it has opened up in a local area and trying to create awareness about itself. For example: Krishna Chhaya Restaurant in Khar West sponsors the college festival Utkaarsh of Khar Education society college of Commerce and Economics. Discount on Large Orders: This attracts customers who would like large orders or prefer catering service. For example: Biryani being sold in kgs. Word of Mouth Publicity: This is a form of indirect publicity whereby the restaurant provides good service to the customer and also expects that the customer might pass on a good word about the restaurant in the market. Restaurant and hotels try to maintain a database whereby they take information from customer through question that : Will they be coming back to the restaurant? Will they recommend the restaurant to their friends or family? Asking new customers, from where to got to know about the restaurant? (with options of friends, family, newspaper etc.) WEBLIOGRAPHY http://www.restoconnection.com/guerrilla-marketing-put-to-good-use-by-restaurants www.creativeguerrillamarketing.com/what-is-guerrilla-marketing/ http://www.creativeguerrillamarketing.com/guerrilla-marketing/creative-uses-o f-stickers-in-advertising/ http://smallbusiness.chron.com/effective-marketing-plan-hotel-restaurant-industry-43767.html http://www.buuteeq.com/hotel-marketing-plan www.mcdonalds.com www.wikipedia.com www.foodnetwork.com/magazine.html www.zomato.com www.mouthshut.com www.burrp.com www.pizzahut.com

Climate Issues and their Effects on Architecture

Chapter 6 Decision Architecture has to accommodate to the local clime, particularly the tropical clime has changeless rainfall and sunshine throughout the old ages. In fact, the tropical clime has a comparatively comfy temperature. But the sunshine could be intense sometimes. In this context, the inactive design should in line with the tropical clime to heighten the indoor thermic comfort in order to forestall the indoor temperature become higher than the out-of-door temperature. The design of the auditorium has to be sensitive to the climatic specialnesss and the site context ; in this context, it is able to supply passively comfy status for the residents. Climatic issues have to set in serious history in order to make the auditorium edifice envelope that are thermally comfy and bring forth the least impact on the environing environment. With the consequence and influence of â€Å"Global Warming† and the escalating monetary value of electricity, maintaining the indoor to be cool will turn as an of import issue in the hereafter. The largest energy consumer in the edifice, particularly the auditorium is the air-conditioning system. However, the air-conditioning system besides has the largest nest eggs possible sing to this issue. The 2nd largest energy consumer in the auditorium is the illuming system. When unreal lightings are runing, it consumes electricity and generates heat into the indoor infinite. Therefore, the energy ingestion is increased as there is a demand for more cooling burden. For an enclosed edifice like an auditorium, other steps are resorted, like the energy-efficient electrical contraptions. For illustration, energy-saving lightings, high efficiency air-conditioners and last but non least, the sophisticated edifice services control system. However, before sing neither the electrical contraptions nor the chilling system, a inactive method should be the get downing point to supply an efficient edifice envelope. Assorted architectural solutions have been used in the tropical clime to chair the consequence of the intense Sun on the auditorium design. Orientation of the edifice, light colour wall pigment, proper shadowing devices and the well-insulated edifice envelope. The design of the auditorium, which integrating the inactive methods should be adhered to before put ining the energy efficient mechanical and electrical edifice system. It is decidedly assisting to cut down energy ingestion in a right manner. Material like the polished aluminum sheet used as external facing is a fillip point as thermic insularity in the tropical clime. It has high value of coefficient of reflection and aesthetically nice in looking. If the budget is allowable, insularity bed can be put in the wall building and a plaster board on the internal wall surface as a dual insularity bed. Additionally, mineral wool and fiber board have a positive influence on the OTTV analysis. It has been found that utilizing insularity can heighten the internal comfort status by increasing the thermic opposition of the wall. Surprisingly, the dual wall system for the auditorium is non the best system in the tropical clime. If there is budget restraint, a simple brick wall building with 13mm thick plaster applied on both sides of the wall of the auditorium can run into a satisfactory degree. White coloring material is ever the best coloring material for the tropical clime. Besides, dual glazed clear glass with low-e is the best glazing which suit to tropical clime. Double glassy glass should be the pick of glazing type for the auditorium as it depends to the full on the air-conditioning system. It is really of import to protect the window from direct solar heat addition. The gaps of the wall should take into serious consideration. Opening at East-West lifts must be avoided as it brings in direct heat and serious solar radiation. If the gaps are ineluctable for the East and West lift, shadowing devices should be attached to supply the proper shading consequence. By agencies of suited shadowing devices aid relieve the comfort status in the auditorium. In this context, the horizontal shading devices suit for East and West lifts while the perpendicular shading devices are the better option for North and South lifts. Proper pick of edifice stuffs can cut down the solar radiation penetrates to the internal infinite of the auditorium. It is really important for the auditorium in tropical clime. Materials with low thermic transmittal and low heat capacity are the most preferred to forestall the heat accumulate in the edifice envelope during daylight. The heat, which accumulated would radiate into the internal infinite of the auditorium in the dark when the air current velocity tends to be lower. Consequently, hot air temperature and high humidness caused hapless indoor air quality in the auditorium. When there is a map in the dark, it utilizes more energy in order to unclutter the unwanted air in the auditorium. As the UBBL is amended to follow with OTTV computation at the design phase before the building, construct environment in Malaysia is now concerned about a more energy-efficient and sustainable edifice, in term of the building stuff, edifice design, energy efficient edifice services and contraptions and so on. Now the to the full active manner edifice like auditorium is deriving its attending to be a green edifice. There will be lesser and lesser energy wastage created by auditorium in the hereafter. The smart system like the Building Automation System ( BAS ) in the auditorium should be implemented good. It would be ineffectual if no 1 to supervise the uninterrupted public presentation of the edifice system. The BAS system needs regular monitoring and bettering the position quo. The Energy Management System ( EMS ) is now a tendency for energy efficient edifice. On the other manus, renewable energy is now a manner frontward in order to prolong the ecological environment. It is particularly of import for the auditorium, which consumes higher energy than the other type of edifices. A sustainable auditorium is of import as it leads the betterment to the other to the full active manner edifices like the shopping complex and hotel. The probe and surveies done on the sustainability of the auditorium are for the endurance of thuman in the hereafter. The physique environment which helps planetary heating should be reduced. DIRECTIONS FOR FUTURE STUDY It is undeniable that the figure of surveies and publications on the relationship of clime to architecture, people and energy usage is really extended. Undoubtedly, a assortment of theoretical and proficient jobs should be solved before a existent ecological architecture can be created in the tropical states. In order to hold the decision of future surveies even more useable, different auditorium should be tested to obtain more complete informations sets. Additionally, it is advisable to utilize questionnaires as parallel subjective surveies to acquire the subjective comfort informations. Future surveies can include a more elaborate survey of the hair-raiser works room control, included more informations from the hair-raiser operation on the behavior of the rooms’ airing systems. In a nutshell, the probe of this survey was limited to merely one instance survey auditorium. Further surveies on assorted instances of auditorium in Malaysia are recommended to derive more accurate rating.

Business process outsourcing

The objective is to develop a software for BPO management system. Business process outsourcing (BPO) is a subset of outsourcing that involves the contracting of the operations and responsibilities of specific business functions (or processes) to a third-party service provider. BPO management system is used to effectively manage the business activities of a BPO organisation. This system adopts a comprehensive approach to minimize the manual work and schedule resources, time in a cogent manner. It is designed for hiring any company, that is , it is generalised system for business process management. The core of the system is to maintain employee details and customer details and company details. Employee details include id, name, address, shift timings, category (based on the field of expertise), number of calls attended and salary details. Salary increment and perks (employee benefits) for each employee will be done in the end of the month depending upon the number of calls attended for that given month. Employees recruited for various companies will be trained according to their expertise and will be given knowledge about the other departments also so that they can handle the calls of other department when they are idle. Customer details include name, phone number, address, area of complaint or area of doubt. For a complaint registered for more than a given span of the time (say 15 days, depending on the hiring company) the complaint will be logged into a separate file for immediate processing. Company details include the name of the company, number of employees working for the company and the contract details.

Personal Selling

Personal Selling, relationship building and sales management Personal selling, unlike advertising or sale promotion, involves direct relationships between the seller and the prospect or customer. In a forma sense, personal selling can be defined as a two-way flow of communication between a potential buyer and a salesperson that is designed to accomplish at least three tasks: (1) identify the potential buyer’s needs; (2) match those needs to one or more of the firm’s products or services; (3) on the basis of this match, convince the buyer to purchase the product.Finally, it is a complex communication process, one still not fully understood by marketers. Importance of personal selling The importance of the personal selling function depends partially on the nature of the product. As a general rule, goods that are new and different, technically complex or expensive require more personal selling effort. The salesperson plays a key role in providing the consumer with informat ion about such products to reduce the risks involved in purchase and use.Insurance, for example, is a complex and technical product that often needs significant amounts of personal selling. It is important to remember that for many companies the salesperson represents the customer’s main link to the firm. In fact, the salesperson is the company. Therefore it is imperative that the company take advantage of this unique link. Through the efforts of the successful salesperson, a company can build relationships with customers that continue long. Personal selling is an integral of the marketing system, fulfilling two vital duties: one for customers and one for companies.Lacking relevant information, customers are likely to make poor buying decisions. For example: Doctors would have difficulty finding out about new drugs and procedures were it not for pharmaceutical salespeople. Second, salespeople act as a source of marketing intelligence for management. Marketing success depends on satisfying customers needs. If present products don’t fulfill customer needs then profitable opportunities may exist for new or improved products. If problems with a company’s products exist, then management must be quickly apprised of the fact.In either situation, salespeople are in the best position to act as the intermediary through which valuable information can be passed back and forth between product providers and buyers. The sales process Personal selling is as much an art as it is a science. The word art is used to describe that portion of the selling process that is highly creative in nature and difficult to explain. Before management selects and trains salespeople, it should have an understanding of the sales process. Obviously, the sales process will differ according to the size of the company, the nature of the product, the market and so forth.Sales objectives: 1. Information provision: Especially in case of new products or customers, the salesperson nee ds to fully explain all attributes of the product or service, answer any questions and probe for additional questions. 2. Persuasion. Once the initial product or service information is provided, the salesperson needs to focus on the following objectives: – Clearly distinguish attributes of the firm’s products or services from those of competitors. – Maximize the number of sales as a percent of presentations. Convert undecided customers into first-time buyers. – Convert first-time customers into repeat purchasers. – Sell additional or complementary items to repeat customers. – Tend to the needs of dissatisfied customers. 3. After-sake service. Whether the sale represents a first-time or repeat purchase, the salesperson needs to ensure the following objectives are met: – Delivery or installation of the product or service that meets or exceeds customer expectations. – Immediate follow-up calls and visits to address unresolved or n ew concerns. Reassurance of products or service super priority through demonstrable actions. The Sales Relationship-Building process For many years the traditional approach to selling emphasized the first-time sale of a product or service as the culmination of the sales process. Marketing concept and accompanying approach to personal selling view the initial sale as merely the first step in a long-term relationship-building process, not as the end goal. The relationship-building process which is designed to meet the objectives contains six sequential stages.These stages are (1) prospecting, (2) planning the sales call, (3) presentation, (4) responding to objections, (5) obtaining commitment/closing the sale and (6) building a long-term relationship. When a buyer and a salesperson have a close personal relationship, they both begin to rely on each other and communicate honestly. When each has a problem, they work together to solve it. Such market relationships are known as functional relationships. A person may have such a relationship with along-term medical or dental practitioner or hair-cutter.When organizations move beyond functional relationships, they develop strategic partnerships or strategic alliances. These are long-term, formal relationships in which both parties make significant commitments and investments in each other in order to pursue mutual goals and to improve the profitability of each other. Marketing managers and sales managers must make some very important decisions regarding how the sales fore should be organized. Most companies organize their sales efforts either by geography, product or customer.There are two obvious reasons why it is critical that the sales force be properly controlled. First, personal selling can be the largest marketing expense component in the final price of the product. Second, unless the sales force is somehow directed, motivated and audited on continual basis, it is likely to be less efficient than it is capable o f being. Controlling the sales force involves four key functions: (1) forecasting sales; (2) establishing sales territories and quotas, (3) analyzing expenses and (4) motivating and compensating performance.Conclusion We attempted to outline and explain the personal selling aspect of the promotion mix. An emphasis was placed on describing the importance of the relationship-building aspect of the personal selling process. For organizations that wish to continue to grow and prosper, personal selling plays an integral part in the marketing of products and services. As long as production continues to expand through the development of new and highly technical products, personal selling will continue to be an important part of marketing strategy.

Asian Immigrants in the Us

Asian immigrant families are faced with many challenges upon their arrival in the United States of America. One of the problems Asian immigrants face is fitting in. Asians have always been more traditional and family oriented. When they do things, they do it for their family. For generations parents have ingrained in their childrens mind that family is the most important thing in the world. That is not necessarily a bad thing, but its taught in a way that one must do everything for their family and not themselves. One author states that if one was to ask an Asian immigrant student what they want to do in their life they would most likely say something along the lines of being an engineer, and if one was to ask for an explanation as to why they choose that profession, the most common answer would be somewhere along the lines of â€Å"its for my family† or â€Å"because thats what my family wants me to do† (Eli Lieber 190). Author Eli Lieber explains that for an individual to go against his or her familys wishes is a big taboo for Asians (192). It is seen as an act of rebellion and a way of bringing disgrace to their family. Simple things such as following ones dream of becoming a famous singer, actor, or baker can be seen in the negative light in the Asian community. However, from an Americans perspective it is seen in the positive light as a strong willed individual just chasing their American dream. The American ideology of individuality clashes greatly with the traditional Asian ideology of togetherness. Americans are encouraged to chase after their individual dreams rather than focusing on helping their family. Asian parents encourage their children to become doctors, engineers, lawyers, and other high paying occupations that are well respected by people. American parents also wish for their children to be occupy one of those jobs, but they are also more lenient if their child wishes to be a chef, artist, photographer or any other jobs that arent considered to be as â€Å"important† to society. The differences between ideologies of these two cultures often make it hard for Asians to fit in with Americans simply because they have been taught that togetherness is more important than individuality throughout their whole life. Another problem that Asians are faced with when trying to fit in is the language barrier. Asians often have difficulty learning the English language, especially when they migrate to this country at an older age. The language barrier plays a significant role with their interactions with the native born Americans. Sociology professor, Baek Choi, explains that fluency in the English language plays a significant role in the â€Å"acculturation process of immigrants† (76). Professor Baek Choi goes on to explain that â€Å"acculturation is the process of adaptation and culture modification that occurs as a result of continuous contact between two different and distinct cultures. Oftentimes, it results in the change of beliefs, values and behavior of the immigrants† (197). The more fluent an immigrant is, the more likely they are to interact with the US born citizens simply because they have more confidence in themselves. They are able to understand what is going on around them, and can clearly communicate what it is they want or need with the non-Asian community. However, Asians are more likely to settle in places where there are lots of other Asians rather than venturing out to the non-Asian community. Being around people of their race helps them become more comfortable in their new country. One author states that in some cases these Asian communities become so large they actually resemble their native land (Rong and Grant, Ethnicity). Cities such as Little Saigon, Little Tokyo and Little India have sprung up in Southern California and are a great example for these Asian communities here in the United States. The comfort of these communities limits Asian immigrants contact with the native born Americans. In cases where these immigrants actually have to interact with U. S. Born citizens they often feel uncomfortable and are unable to communicate clearly with them. The difference of ideologies and the language barrier are often the cause for Asian immigrants having a hard time adjusting to their new home country. Things are just too different form what they are used to, and it often takes time for them to adjust properly. Sometimes, the relationship between parents and children become strained due to the new environment. When Asian families migrate to the United States they often bring young children with them. These children sometimes adapt to the new culture a lot faster than their parents because often the children is more exposed to the outside world than the parents. In the article â€Å"An Emergent Leadership Model Based On Confucian Virtues And East Asian Leadership Practices,† Lang, Irby and Brown explains that â€Å"cultural values provide guidance and protocols for peoples thought, attitudes, behaviors, and reactions to external conditions†. When Asian immigrant children are put in public schools they are introduced to the American ideology of individuality through their peers. This concept of individuality is one of Americas cultural values, and it is the exact opposite of the traditional Asian cultural value. As stated in the previous paragraph, Americans embrace the idea of individuality and encourage its citizens to do so, whereas Asian culture is focused more on family and their community as a whole. The introduction of these cultural values at a young age makes it easy for these young immigrants to embrace it. These non-native children, and just all children in general, are often faced with the want and need to â€Å"fit in† especially during their time from middle school to high school. The need to â€Å"fit in† is hard enough for U. S born citizens, but it is especially hard for immigrant adolescents. Culture and health professor of UCLA, Eli Lieber, claims immigrant teenagers are faced with more difficulties during this time of their life than non-immigrant teenagers because they have to find the balance between their two worlds (185). Depending on how close they are to their family or their peers, the teenager could lean towards one culture more than the other. In some cases the need to fit in often over rules the lessons their parents have instilled in their mind of doing things for their family. Like any other teenager, social life becomes more important than their family, and what their friends think is more important than what their family thinks of them. Asian parents often dont understand why this is happening to their child, they see it as an act of rebellion. These acts of rebellion can be as simple as changing the way they dress, how they style their hair, or it can be something much more drastic such as staying out later with friends or engaging in ruffian behavior. The teenagers however see nothing wrong with their actions, and view it as â€Å"normal† since that is how their American friends act. These misunderstandings can lead to a strain on the parent – child relationship. Parents often have a difficult time obtaining a job that can provide for their family. The number one reason why Asians have a difficult time finding a proper job is because of the language barrier. The language barrier, as stated in the previous paragraph, is the most difficult to overcome. Asians typically choose to stay within the safety of their ethnic community, but in most cases those communities dont provide well paid jobs. When Asians first arrived here in the United States, low wage jobs that required lots of work was the only thing that was offered to them (PEW, The Rise Of Asian Americans). Asians were typically discriminated against and were always given the worse end of the deals during the first surge of immigrants in the 1900s (Pew, The Rise of Asian Americans). However, after being pushed aside and discriminated against for the past century Asian immigrants have begun to pave their own roads and have set up some successful small businesses. These small, family owned businesses have sprouted all over Asian communities, sometimes they are successful and sometimes theyre not. Many Asian immigrants choose to either find a job within their ethnic community or open one up rather than venturing out into mainstream America to find a job. Immigrants choose to stay close to their community because that is what they are comfortable with. They are working with people who speak their language and eat the same food they eat. They dont feel the need to worry about whether or not they are fitting in or if what theyre doing is considered absurd by non-Asians. Even though many Asians choose to stay and work in the Asian community or open up their own business, these jobs may not be as successful. In some cases where an Asian immigrant decides to open up their own business they often use their family members as workers. According to Lee Sharons article, â€Å"Poverty and the U. S. Asian Population†, sometimes these family members are unpaid or paid really low wages, and those family members simply let it pass. This also applies to non-family workers of those small businesses. Asians generally believe that family should always stick together, even if it means working for free or a at a really low rate. First generation Cambodian immigrant Nary Ngeth states, â€Å"I have no problem working at my moms bakery for free. Shes my mom. † However when asked if U. S. born citizen Rachel Pike was willing to work for her parents store for free like Ngeth, she replies, â€Å"They would have to pay me. I can probably find a job that pays more than them. † The difference between the two cultures is obvious, one is willing to work for free because they are family while the other insists she is able to find a job that can pay more. This practice of underpaying relatives and Asian immigrant workers is harmful them. It prevents the workers from finding a proper job that can pay them fairly. Some first generation Asian immigrants that choose to find a job in the mainstream America often find themselves underemployed or end up with low wage jobs. A study done by Gordon F. De Jong and Anna Madamba states that Asian immigrants suffer from a â€Å"double disadvantage† (117). De Jong and Madamba claims, â€Å"The double disadvantage hypothesis of minority group and immigrant status is accepted only for Asian men and women with jobs mismatched to their skills and for Asian women who are most likely to be unemployed or be among the working poor† (118). This suggests that Asian immigrants are unable to get jobs they are qualified for and end up with jobs that are beneath their skill level. This can include low wage jobs such as maintenance, retail, etc. Even if an Asian immigrant is qualified for a high paying job the language barrier often sets them back. According to the article Asian American Assimilation : Ethnicity, Immigration, And Socioeconomic Attainment, written by C. N. Le, the lack of having advanced language skills is the most common reason for immigrants not getting a job. If co-workers are unable to communicate properly things will never be able to run smoothly and can actually harm the work place. English and Spanish is the most common language in this country. Its easy for Spanish speaking immigrants to land jobs because of the increase of Mexican and South American immigrants, but its difficult for Asians. In some cases native born Americans have a difficult time communicating with Asians because of their heavy accents. The underemployment, mismatched jobs, language barrier, and agreeing to work for low wages are the cause for Asian immigrants being unable to find a proper job that can provide for their family. First generation children are often faced with the most difficult challenges in the family. These children act as the bridge between the two worlds. If their parents speak little or no English the children become the translators. Sometimes these children are put in situations where they have to make difficult decisions, and if their parents have any questions regarding mainstream America they are the ones to seek out the answer for them. Things such as how to open up a bank account, applying for credit cards, paying bills, getting the right paper work for their business, etc. Parents not only rely on their children as a connection to the American world, but they also expect them to surpass the native born students in their studies. Asians have been called the â€Å"model minority† by Americans, they believe that all the other groups of immigrants should aspire to become more â€Å"Asian† in terms of their work ethic, and academic performances (Wing, 455). Education is highly prized in the Asian community. Parents expect nothing but the best from their children when it comes to their grades in school. Sometimes parents will punish their children if they perform lowly on a test or get a bad grade on their report card. Nary Ngeth says, â€Å"I remember I got a C in my P. E. Class for failing the swimming portion of the class. My mom was so mad, she made me sign up for public swimming lessons after taking away my phone. Because I got a C in P. E! † In 2007, Dr. Jean Wing conducted a study in Berkely High School to see whether or not Asians are the â€Å"model minority†. Wing was able to find the students GPA based on race, and overall Asians outperformed the Latinos and Africans. Wing was also able to figure out which race are ready to attend college based on the CSU and UC eligibility requirement. This showed that more Asians are college bound than Latinos and Africans. 70% of Asian seniors at Berkley are eligible to attend college, while only 32% of African Americans and 48% of Latinos are eligible (Wing, 462-465). The academic success of Asian students overall could be because of how supportive Asian parents are to their children when it comes to schooling. Parents remind their kids to study for tests, do their homework, work on their projects, etc. â€Å"My mom would always help me with math. Having her constantly hover over me while I work on my homework was irritating, but she helped my a lot. It was like having my own personal tutor,† explains Ngeth. Not only do first generation children have to deal with the pressure put on them by their family, but they also have to deal with the problems they are faced at school. First generation children are one of the first members of the family to learn the English language and it can be difficult for them. Sometimes they can be ridiculed by their peers because of the way their accents. As stated in the second paragraph these teenagers are trying to find the balance between the two world they are living in. Teenagers want to become accepted by Americans, but they also want their parents approval of their choices. In Eli Liebers study of Asian immigrant families and European American families he finds that the â€Å"arguments between parent and child from European American families center on â€Å"mundane details of family life: doing chores, getting along with siblings and appearance† (190). However, the conflict that Asian immigrant families face are centered on â€Å"parents disapproval of mainstream American attitudes toward dating and adolescents desire for independence, especially with regard to career choice and marriage† (190). Finding the balance between the two worlds can often take years to find. Finding that balance along with being the bridge between the two worlds and the pressure to perform well in academics are some of the things that first generation children are faced with. The number of Asian immigrants moving to this country has been steadily growing. According to PEW, in the past year Asians has surpassed Hispanics in the number of immigrants arriving in the United States (PEW, The Rise of Asian Americans). The Asian community has left lasting impacts in this nation. Just like all the other immigrants they are faced with many challenges, but Asians are faced with more. The inability to let go of their ideology of collectiveness makes it difficult for them to understand the American culture. This also has lead to the formation of clumps of Asian communities within the nation. Although this is not necessarily a bad thing, it prevents immigrants from venturing out and exploring what America has to offer them. The biggest problem Asian immigrants face upon their arrival is the difference between the two cultures and trying to find the balance between the two. Some choose to ignore the cultures of their new host country, choosing instead to stay within their own ethnic community and having very little interactions with the U. S. born citizens. Some however, choose to fully embrace the new culture and forget their own culture values and traditions in order to fit it with Americans. Asian immigrants must learn to find the right balance between the two. Its important to learn how to live in the new country but its also important to hold onto ones culture. If immigrants can find the perfect balance between the two cultures, they will be able to lead a successful lifestyle in America. Works Cited Baek Choi, Jong, and Madhavappallil Thomas. Predictive Factors Of Acculturation Attitudes And Social Support Among Asian Immigrants In The USA.   International Journal Of Social Welfare  18. 1 (2009): 76-84. Academic Search Premier. Web. 2 Dec. 2012. De Jong, Gordon F. , and Anna B. Madamba. A Double Disadvantage? Minority Group, Immigrant Status, And Underemployment In The United States.   Social Science Quarterly (Blackwell Publishing Limited)  82. 10(2001): 117. Academic Search Premier. Web. 2 Dec. 2012. Eli Lieber, et al. Ethnic Identity, Acculturation, Parenting Beliefs, And Adolescent Adjustment: A Comparison Of Asian Indian And European American Families.   Merrill-Palmer Quarterly  53. 2 (2007): 184-215. Academic Search Premier. Web. 1 Dec. 2012. Lang, LingLing, Beverly J. Irby, and Genevieve Brown. An Emergent Leadership Model Based On Confucian Virtues And East Asian Leadership Practices.   International Journal Of Educational Leadership Preparation  7. 2 (2012):  ERIC. Web. 1 Dec. 2012. Le, C. N. Asian American Assimilation : Ethnicity, Immigration, And Socioeconomic Attainment. n. p. : LFB Scholarly Pub, 2007. eBook Collection (EBSCOhost). Web. 4 Dec. 2012. Lee, Sharon M. Poverty And The U. S. Asian Popu lation.   Social Science Quarterly (University Of Texas Press)  75. 3 (1994): 541-559. Academic Search Premier. Web. 4 Dec. 2012. Ngeth, Nary. Personal Interview. 09 Dec. 2012. PEW. The Rise of Asian Americans.   Pew Social And Demographic Trends. PEW Research Center, 19 June 2012. Web. 09 Dec. 2012. . Pike, Rachel. Personal Interview. 09 Dec. 2012. Rong, Xue Lan, and Linda Grant. Ethnicity, Immigrant Generation Status, And School Attainment Of Asians, Hispanics And Non-Hispanic Whites. (1990):  ERIC. Web. 7 Dec. 2012. Wing, Jean. 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